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AI agent for musicians

Playlist Pitch Follow-up Agent

A tracked pitch campaign with follow-ups, a clean contact list and learnings

Sales and outreachCommunicationCreativesMarketing
See how it worksGet access
Playlist Pitch Follow-up Agent: what goes in, what the agent does and what you get

What it does

Pitches are sent once and never tracked, so replies and placements are missed. This agent builds a target list matched to the song's genre and mood, and drafts a short pitch for each. It tracks each send and reply, notes placements from stream data and plans a follow-up after a fixed time. It checks the contact list so that anyone who has asked to stop is dropped. If the response is weak, it compares which pitches got replies and adjusts the next batch. The artist approves each batch of pitches. Edge case: a curator who says 'send me the next one' is flagged and set to hear the next release first.

How it works

Follow the arrows from top to bottom. The orange dashed arrow is the loop: when a check fails, the agent goes back and tries again.

Start and resultWhat it doesA check on its own workWaits for your OKGoes back and retries
ApprovedYes, continueApprovedNo 1 STARTS WHEN Release date set 2 USES A TOOL Build a target list by genre and mood 3 DOES Remove contacts who asked to stop 4 DOES Draft a pitch for each target 5 YOU APPROVE Artist approves the batch 6 USES A TOOL Send the pitches and log them 7 USES A TOOL Check replies and stream data for placements 8 CHECKS THE RESULT Did the batch get replies or placements at theexpected rate? If not: compare the pitches that worked with those thatdid not and adjust the next batch. Back to step 5. 9 DOES Plan one follow-up for no-reply contacts after 10days 10 YOU APPROVE Artist approves the follow-up batch 11 RESULT Campaign report
Read the steps as a list
  1. Release date set
  2. Build a target list by genre and mood
  3. Remove contacts who asked to stop
  4. Draft a pitch for each target
  5. Artist approves the batchThe agent waits here for your OK.
  6. Send the pitches and log them
  7. Check replies and stream data for placements
  8. Did the batch get replies or placements at the expected rate?If not: compare the pitches that worked with those that did not and adjust the next batch. Back to step 5.
  9. Plan one follow-up for no-reply contacts after 10 days
  10. Artist approves the follow-up batchThe agent waits here for your OK.
  11. Campaign report

How it decides

A target is added when genre, mood and size fit. A follow-up is sent once, after 10 days, to targets with no reply. Targets who asked to stop are removed.

  • Send one follow-up only
  • Remove anyone who asked to stop
  • Match on genre and mood first
  • Expect a reply rate of at least 5%

Make it yours

Every agent is a starting point. You choose these settings for your own situation.

  • Genre and mood tags
  • Follow-up delay (default 10 days)
  • Batch size
  • Reply rate target

What keeps you in control

It always asks you first

  • Each batch of pitches
  • Follow-up batches

Hard limits

  • Never sends without approval
  • Never emails a person who asked to stop

It stops when

  • Done: campaign tracked and reported
  • Stop: no relevant contacts

Set it up

We guide you through the set-up, step by step

Members get the full set-up guide for this agent. No technical skills needed: you copy, paste and upload.

10 minto set it up in your AI
5 AIsChatGPT, Claude, Copilot, Gemini, Grok
  • One set of instructions to paste into your AI, with the clicks for ChatGPT, Claude, Microsoft 365 Copilot, Gemini and Grok
  • The agent then walks you through connecting your own data, one source at a time
  • A downloadable copy with the flow chart, the rules and the full guide
Get access to this agent

An example run

What happensA synth-pop single was pitched to 40 curators. After 10 days there was 1 reply, a 2.5% rate against the 5% target, so the check failed. The agent compared the pitches and saw that the only reply came from a small independent curator who got the shorter pitch. It rewrote the next batch of 30 in that style and added a streaming link. The artist approved the batch and the follow-up.

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