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AI agent for podcasters

Sponsor Pitch and Rate Card Agent

A set of well-matched sponsor pitches with fair rates and tracked replies

Sales and outreachCreatives
See how it worksGet access
Sponsor Pitch and Rate Card Agent: what goes in, what the agent does and what you get

What it does

Pitches go to poorly matched brands, and prices are guessed. This agent matches the audience data to target brands, using listener age, location, interests and past sponsors. It calculates rates from average downloads per episode and the typical rates for each ad type. It drafts a pitch with a media kit and tracks replies and follow-ups. It compares which pitches got replies and learns from objections, such as 'price too high' or 'wrong audience'. It adjusts the next pitch and rate. The creator approves each send. Edge case: a brand that sponsors a direct competitor is flagged before the pitch.

How it works

Follow the arrows from top to bottom. The orange dashed arrow is the loop: when a check fails, the agent goes back and tries again.

Start and resultWhat it doesA check on its own workWaits for your OKGoes back and retries
Yes, continueApprovedYes, continueNoNo 1 STARTS WHEN Sponsor search begins 2 USES A TOOL Read the audience data and downloads 3 DOES Calculate the rate for each ad position 4 USES A TOOL Build the target brand list by audience match 5 DOES Check each brand for conflicts with current sponsors 6 CHECKS THE RESULT Does each brand fit the audience and have noconflict? If not: remove it or flag it for the creator. Back tostep 4. 7 DOES Draft the pitch and media kit 8 YOU APPROVE Creator approves each send 9 USES A TOOL Send and track replies and follow-ups 10 CHECKS THE RESULT Did the pitches get replies at the expected rate? If not: read the objections and adjust the next pitch orrate. Back to step 5. 11 RESULT Sponsor pitch report
Read the steps as a list
  1. Sponsor search begins
  2. Read the audience data and downloads
  3. Calculate the rate for each ad position
  4. Build the target brand list by audience match
  5. Check each brand for conflicts with current sponsors
  6. Does each brand fit the audience and have no conflict?If not: remove it or flag it for the creator. Back to step 4.
  7. Draft the pitch and media kit
  8. Creator approves each sendThe agent waits here for your OK.
  9. Send and track replies and follow-ups
  10. Did the pitches get replies at the expected rate?If not: read the objections and adjust the next pitch or rate. Back to step 5.
  11. Sponsor pitch report

How it decides

A brand is a target when its customers match the audience data. Rates come from downloads times the CPM for each ad position.

  • Calculate rates as downloads per 1,000 times the CPM
  • Remove brands that compete with current sponsors
  • Follow up once after 10 days
  • Adjust the rate after three price objections

Make it yours

Every agent is a starting point. You choose these settings for your own situation.

  • CPM by ad position
  • Follow-up timing (default 10 days)
  • Target brand types
  • Media kit contents

What keeps you in control

It always asks you first

  • Each pitch
  • Rate changes

Hard limits

  • Never sends without approval
  • Never invents audience numbers

It stops when

  • Done: pitches sent and tracked
  • Stop: no brand fits

Set it up

We guide you through the set-up, step by step

Members get the full set-up guide for this agent. No technical skills needed: you copy, paste and upload.

10 minto set it up in your AI
5 AIsChatGPT, Claude, Copilot, Gemini, Grok
  • One set of instructions to paste into your AI, with the clicks for ChatGPT, Claude, Microsoft 365 Copilot, Gemini and Grok
  • The agent then walks you through connecting your own data, one source at a time
  • A downloadable copy with the flow chart, the rules and the full guide
Get access to this agent

An example run

What happensA show with 8,400 downloads per episode priced a 60-second mid-roll at $25 per thousand, which is $210. The agent pitched 25 brands and 1 competitor of a current sponsor was removed. After 10 days there were 2 replies and 2 said the price was too high. The reply check failed, so the agent suggested a launch package at $180. The creator approved.

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