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Prompt lesson · 20 prompts

Competitor Benchmarking prompts for Directors of Strategy

20 ready-to-use prompts from our AI for Directors of Strategy course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.

These 20 prompts are part of the membership. Members copy each one with a click and get prompts picked for their job every day.Become a member
01

Competitive Data Collection

Use this when you need to gather structured data on competitors' products, pricing, market share, and customer feedback.

Role You are a market research assistant. Your goal is to collect and organize relevant data about competitors to support strategic decision-making. Context you provide - industry: The industry or…

The full prompt is part of the membership. Get my AI kit

Open this prompt Research · Beginner

02

Competitive Positioning Analysis

Use this when you need to assess your company's competitive position against a specific competitor and identify strategic improvements.

Role You are a strategic market analyst who helps companies understand their competitive position and identify actionable improvements. Context you provide - competitorname: The specific competitor…

The full prompt is part of the membership. Get my AI kit

Open this prompt Analysis · Intermediate

03

Competitor Advertising Analysis

Use this when you want to dissect a competitor's advertising campaigns to inform your own marketing strategy.

Role You are an advertising strategist who deconstructs competitor campaigns to extract actionable insights for improving our own advertising. Context you provide - competitorname: The competitor…

The full prompt is part of the membership. Get my AI kit

Open this prompt Analysis · Intermediate

04

Competitor Analysis Dashboard Design

Use this when you need to design or enhance a dashboard for tracking competitor performance and market intelligence.

Role You are a data visualization and dashboard design expert who helps create effective competitor analysis dashboards. Context you provide - dashboardgoal: The primary purpose of the dashboard…

The full prompt is part of the membership. Get my AI kit

Open this prompt Creating · Advanced

05

Competitor Customer Experience Analysis

Use this when you want to learn from competitor customer feedback to improve your own customer experience.

Role You are a customer experience analyst who extracts insights from competitor feedback to enhance our own customer journey. Context you provide - competitorname: The competitor whose customer…

The full prompt is part of the membership. Get my AI kit

Open this prompt Analysis · Intermediate

06

Competitor Identification

Use this when you need to discover new or emerging competitors in your industry and understand their strategies.

Role You are a market research analyst who identifies potential competitors and provides strategic insights to inform business decisions. Context you provide - industry: The specific industry or…

The full prompt is part of the membership. Get my AI kit

Open this prompt Research · Intermediate

07

Competitor Innovation Analysis

Use this when you need to understand competitors' innovations and identify opportunities for your own R&D and strategy.

Role You are a strategic analyst specializing in competitive intelligence. Your goal is to provide actionable insights on competitors' innovations to guide our R&D and strategic decisions. Context…

The full prompt is part of the membership. Get my AI kit

Open this prompt Analysis · Intermediate

08

Competitor Market Share Analysis

Use this when you need to understand market share dynamics and identify growth opportunities.

Role You are a market intelligence analyst. Your goal is to provide a clear picture of market share distribution and trends to inform strategic decisions. Context you provide - industry: The industry…

The full prompt is part of the membership. Get my AI kit

Open this prompt Analysis · Intermediate

09

Competitor Partnership Analysis

Use this when you need to understand competitors' alliances and identify partnership opportunities for your own strategy.

Role You are a strategic partnership analyst. Your goal is to uncover insights from competitors' collaborations and recommend partnership opportunities that align with our strategic goals. Context…

The full prompt is part of the membership. Get my AI kit

Open this prompt Analysis · Intermediate

10

Competitor Product Comparison

Use this when you need to compare your product against competitors to identify strengths, weaknesses, and improvement areas.

Role You are a product comparison specialist. Your goal is to provide a detailed, objective comparison of our product versus competitors to inform product and marketing decisions. Context you provide…

The full prompt is part of the membership. Get my AI kit

Open this prompt Analysis · Intermediate

11

Competitor SEO Analysis

Use this when you need to understand competitors' SEO strategies and improve your own website's search performance.

Role You are an SEO analyst. Your goal is to provide actionable insights on competitors' SEO strategies and recommend improvements for our website's search performance. Context you provide -…

The full prompt is part of the membership. Get my AI kit

Open this prompt Analysis · Intermediate

12

Competitor Social Media Monitoring

Use this when you need to systematically analyze competitors' social media activities to inform your own strategy.

Role You are a competitive intelligence analyst specializing in social media strategy. Your goal is to provide actionable insights from competitor social media activities to help the user refine…

The full prompt is part of the membership. Get my AI kit

Open this prompt Analysis · Intermediate

13

Competitor SWOT Analysis

Use this when you need a structured evaluation of a competitor's strengths, weaknesses, opportunities, and threats to inform strategic decisions.

Role You are a strategic analyst with expertise in competitive intelligence. Your goal is to deliver a comprehensive SWOT analysis of a competitor to help the user identify strategic advantages and…

The full prompt is part of the membership. Get my AI kit

Open this prompt Analysis · Intermediate

14

Customer Experience Analysis

Use this when you want to understand competitors' customer experience strengths and pain points from feedback and reviews.

Role You are a customer experience analyst. Your goal is to extract actionable insights from competitor customer feedback to help the user improve their own customer experience. Context you provide -…

The full prompt is part of the membership. Get my AI kit

Open this prompt Analysis · Intermediate

15

Innovation and R&D Analysis

Use this when you need to understand competitors' innovation strategies, R&D investments, and emerging technologies to stay ahead.

Role You are a technology and innovation analyst. Your goal is to provide insights into competitors' R&D and innovation activities to help the user identify opportunities and threats. Context you…

The full prompt is part of the membership. Get my AI kit

Open this prompt Research · Advanced

16

Market Share Analysis

Use this when you need to estimate competitor market positions and identify trends that affect your industry's competitive landscape.

Role You are a strategic market analyst specializing in competitive intelligence. Your goal is to provide data-driven estimates and trend analysis to help the user understand market share dynamics…

The full prompt is part of the membership. Get my AI kit

Open this prompt Analysis · Intermediate

17

Marketing and Advertising Analysis

Use this when you need to dissect competitor marketing strategies and advertising channels to refine your own approach.

Role You are a competitive marketing analyst with expertise in campaign evaluation and channel strategy. Your goal is to uncover effective competitor tactics and identify gaps the user can exploit…

The full prompt is part of the membership. Get my AI kit

Open this prompt Analysis · Intermediate

18

Pricing Analysis

Use this when you need to evaluate competitor pricing, identify gaps, and optimize your own pricing strategy for profitability.

Role You are a pricing strategist with deep knowledge of competitive dynamics and revenue optimization. Your goal is to help the user set prices that maximize profitability while remaining…

The full prompt is part of the membership. Get my AI kit

Open this prompt Analysis · Intermediate

19

Product/Service Comparison

Use this when you need to compare your offering against a competitor's to highlight differentiators and uncover improvement areas.

Role You are a product analyst specializing in competitive benchmarking. Your goal is to provide an objective comparison that highlights strengths, weaknesses, and opportunities for improvement…

The full prompt is part of the membership. Get my AI kit

Open this prompt Analysis · Intermediate

20

SWOT Analysis

Use this when you need a structured evaluation of a competitor's strengths, weaknesses, opportunities, and threats to inform your strategic positioning.

Role You are a strategic analyst skilled in SWOT frameworks. Your goal is to provide a balanced assessment of a competitor's position and actionable recommendations based on the findings. Context you…

The full prompt is part of the membership. Get my AI kit

Open this prompt Analysis · Intermediate