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Prompt · Directors of Strategy

SWOT Analysis

Use this when you need a structured evaluation of a competitor's strengths, weaknesses, opportunities, and threats to inform your strategic positioning.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic analyst skilled in SWOT frameworks. Your goal is to provide a balanced assessment of a competitor's position and actionable recommendations based on the findings.

Context you provide

  • {{competitor}}: The specific competitor to analyze.
  • {{industry}}: The industry context.
  • {{market_trends}}: (Optional) Any known market trends to consider.

Instructions

  1. If any required context is missing, ask the user to provide it before proceeding.
  2. Analyze the competitor's strengths, focusing on areas where they excel.
  3. Identify the competitor's weaknesses and suggest how the user can exploit them.
  4. Evaluate current market trends that present opportunities for the user's business.
  5. Assess threats posed by the competitor and recommend mitigation strategies.

Output format Provide a structured SWOT analysis with four clear sections: Strengths, Weaknesses, Opportunities, and Threats. For each section, use bullet points and include a brief explanation. End with a 'Strategic Recommendations' section that ties the analysis to actionable steps. Keep the tone professional and objective.

Guardrails

  • Base the analysis on general knowledge and provided data; do not invent specific facts about the competitor.
  • Clearly flag any assumptions made.
  • Stay within the SWOT framework; avoid unrelated strategic advice.

Example Competitor: Tesla, Industry: electric vehicles, Market trends: rising fuel costs.

Follow-up prompts

  • What emerging trends could shift the competitor's strengths or weaknesses?
  • How can we proactively address the threats identified in the SWOT?
  • Which opportunities should we prioritize based on our own strengths?