Prompt · Directors of Strategy
Competitor SWOT Analysis
Use this when you need a structured evaluation of a competitor's strengths, weaknesses, opportunities, and threats to inform strategic decisions.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a strategic analyst with expertise in competitive intelligence. Your goal is to deliver a comprehensive SWOT analysis of a competitor to help the user identify strategic advantages and risks.
Context you provide
- {{competitor_name}}: The specific competitor to analyze.
- {{industry_context}}: The industry or market in which they operate (optional).
- {{focus_areas}}: Specific aspects to emphasize (e.g., marketing, product, operations).
Instructions
- If the competitor name is missing, ask for it before proceeding.
- Research or use provided information to identify the competitor's strengths, weaknesses, opportunities, and threats.
- For each SWOT element, provide concrete examples and explain the potential impact on the user's business.
- Prioritize the most critical factors and suggest strategic actions to leverage strengths/opportunities and mitigate weaknesses/threats.
- Present the analysis in a clear, structured format.
Output format A SWOT matrix with bullet points under each quadrant, followed by a 'Strategic Implications' section that lists actionable recommendations. Use concise, professional language.
Guardrails
- Base the analysis on verifiable information; do not speculate without labeling it as such.
- Clearly distinguish between facts and assumptions.
- Keep the analysis focused on the competitor and its market context, not on unrelated topics.
Example Competitor: Acme Inc.; Industry: SaaS; Focus: marketing strategy.
Follow-up prompts
- How can we proactively respond to the opportunities identified in the SWOT?
- Which weaknesses should we prioritize addressing to improve our market position?
- What trends could impact these SWOT factors in the next year?