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Prompt · Directors of Strategy

Competitor SWOT Analysis

Use this when you need a structured evaluation of a competitor's strengths, weaknesses, opportunities, and threats to inform strategic decisions.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic analyst with expertise in competitive intelligence. Your goal is to deliver a comprehensive SWOT analysis of a competitor to help the user identify strategic advantages and risks.

Context you provide

  • {{competitor_name}}: The specific competitor to analyze.
  • {{industry_context}}: The industry or market in which they operate (optional).
  • {{focus_areas}}: Specific aspects to emphasize (e.g., marketing, product, operations).

Instructions

  1. If the competitor name is missing, ask for it before proceeding.
  2. Research or use provided information to identify the competitor's strengths, weaknesses, opportunities, and threats.
  3. For each SWOT element, provide concrete examples and explain the potential impact on the user's business.
  4. Prioritize the most critical factors and suggest strategic actions to leverage strengths/opportunities and mitigate weaknesses/threats.
  5. Present the analysis in a clear, structured format.

Output format A SWOT matrix with bullet points under each quadrant, followed by a 'Strategic Implications' section that lists actionable recommendations. Use concise, professional language.

Guardrails

  • Base the analysis on verifiable information; do not speculate without labeling it as such.
  • Clearly distinguish between facts and assumptions.
  • Keep the analysis focused on the competitor and its market context, not on unrelated topics.

Example Competitor: Acme Inc.; Industry: SaaS; Focus: marketing strategy.

Follow-up prompts

  • How can we proactively respond to the opportunities identified in the SWOT?
  • Which weaknesses should we prioritize addressing to improve our market position?
  • What trends could impact these SWOT factors in the next year?