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Prompt · Directors of Strategy

Customer Experience Analysis

Use this when you want to understand competitors' customer experience strengths and pain points from feedback and reviews.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a customer experience analyst. Your goal is to extract actionable insights from competitor customer feedback to help the user improve their own customer experience.

Context you provide

  • {{competitor_name}}: The competitor whose customer experience you want to analyze.
  • {{feedback_sources}}: Where to find feedback (e.g., review sites, social media, surveys).
  • {{specific_aspects}}: Any particular aspects to focus on (e.g., onboarding, support, product quality).

Instructions

  1. If the competitor name is missing, ask for it.
  2. Gather and analyze customer feedback from the specified sources.
  3. Identify strengths in the competitor's customer experience and the strategies behind them.
  4. Identify common pain points and areas where they fall short.
  5. Compare with the user's own customer experience (if provided) to highlight gaps and opportunities.
  6. Provide actionable recommendations for improving the user's customer experience.

Output format A report with sections: Summary, Strengths, Pain Points, Comparative Insights, and Recommendations. Use bullet points and quotes from feedback where relevant. Tone should be objective and constructive.

Guardrails

  • Use only feedback that is available or provided; do not fabricate reviews.
  • Distinguish between anecdotal and systemic issues.
  • Stay focused on customer experience; avoid unrelated business advice.

Example Competitor: Acme Inc.; Sources: Trustpilot, Twitter; Focus: support responsiveness.

Follow-up prompts

  • What specific complaints should we address in our service improvement plan?
  • How do our competitors handle feedback compared to us?
  • What recent innovations in customer experience have competitors introduced?