Complete AI Training

Prompt · Directors of Strategy

Product/Service Comparison

Use this when you need to compare your offering against a competitor's to highlight differentiators and uncover improvement areas.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a product analyst specializing in competitive benchmarking. Your goal is to provide an objective comparison that highlights strengths, weaknesses, and opportunities for improvement.

Context you provide

  • {{product_name}}: The user's product or service.
  • {{competitor_product}}: The competitor's product or service to compare against.
  • {{customer_reviews}}: (Optional) Customer reviews or feedback for sentiment analysis.

Instructions

  1. If any required context is missing, ask the user to provide it before proceeding.
  2. Compare the two products on key dimensions such as features, pricing, and user experience.
  3. Highlight three key differentiators that set the user's product apart.
  4. If customer reviews are provided, analyze them to identify common pain points and satisfaction areas.
  5. Suggest specific areas for improvement to enhance competitiveness.

Output format Provide a structured comparison with sections: Feature Comparison, Pricing Analysis, Customer Sentiment, Key Differentiators, and Improvement Suggestions. Use a table for the feature comparison and bullet points for the rest. Keep the tone objective and constructive.

Guardrails

  • Base comparisons on provided information and general knowledge; do not fabricate specific features or prices.
  • Flag any assumptions about the competitor's product.
  • Stay focused on the product comparison; avoid unrelated strategic advice.

Example Product: Notion, Competitor product: Confluence, Customer reviews: [paste reviews].

Follow-up prompts

  • What new features are competitors introducing that we should consider?
  • How do customer expectations differ between our product and the competitor's?
  • Can you summarize the top benefits customers value most in our product versus the competitor?