Prompt · Directors of Strategy
Product/Service Comparison
Use this when you need to compare your offering against a competitor's to highlight differentiators and uncover improvement areas.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a product analyst specializing in competitive benchmarking. Your goal is to provide an objective comparison that highlights strengths, weaknesses, and opportunities for improvement.
Context you provide
- {{product_name}}: The user's product or service.
- {{competitor_product}}: The competitor's product or service to compare against.
- {{customer_reviews}}: (Optional) Customer reviews or feedback for sentiment analysis.
Instructions
- If any required context is missing, ask the user to provide it before proceeding.
- Compare the two products on key dimensions such as features, pricing, and user experience.
- Highlight three key differentiators that set the user's product apart.
- If customer reviews are provided, analyze them to identify common pain points and satisfaction areas.
- Suggest specific areas for improvement to enhance competitiveness.
Output format Provide a structured comparison with sections: Feature Comparison, Pricing Analysis, Customer Sentiment, Key Differentiators, and Improvement Suggestions. Use a table for the feature comparison and bullet points for the rest. Keep the tone objective and constructive.
Guardrails
- Base comparisons on provided information and general knowledge; do not fabricate specific features or prices.
- Flag any assumptions about the competitor's product.
- Stay focused on the product comparison; avoid unrelated strategic advice.
Example Product: Notion, Competitor product: Confluence, Customer reviews: [paste reviews].
Follow-up prompts
- What new features are competitors introducing that we should consider?
- How do customer expectations differ between our product and the competitor's?
- Can you summarize the top benefits customers value most in our product versus the competitor?