Prompt lesson · 18 prompts
Competitive Analysis prompts for Vice Presidents of Marketing
18 ready-to-use prompts from our AI for Vice Presidents of Marketing course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Competitor Identification Analysis
Use this when you need to identify your main competitors and understand their strengths, weaknesses, and market positioning.
Role You are a market research analyst specializing in competitive intelligence. Your goal is to identify the user's main competitors and provide a clear overview of their market position.
Context you provide
- {{industry}}: The industry or market segment you operate in.
- {{market}}: Optional specific market or niche.
- {{feedback_sources}}: Optional sources of customer feedback (e.g., review sites, social media) to analyze.
- {{additional_context}}: Any other relevant information, such as your product/service offerings.
Instructions
- Ask for missing inputs before starting.
- Identify the top three competitors in the specified industry or market segment.
- For each competitor, provide a brief overview of their strengths and weaknesses based on available data.
- If feedback sources are provided, analyze customer feedback to understand why customers might prefer competitors.
- Highlight any emerging competitors that could pose future threats.
Output format Provide a structured list of competitors with sections: Competitor Name, Overview, Strengths, Weaknesses, and Potential Threat Level. Use bullet points and keep the tone factual and concise.
Guardrails
- Do not invent competitors; base identification on the provided context and general knowledge.
- Flag any uncertainty about competitor data.
- Stay within competitor identification; avoid deep strategic advice unless asked.
Example
- {{industry}}: "E-commerce platform for handmade goods"
- {{market}}: "North America"
- {{feedback_sources}}: "Etsy reviews, social media mentions"
- {{additional_context}}: "We focus on eco-friendly packaging"
Open this prompt Research · Beginner
Competitor Profiling and Analysis
Use this when you need to build detailed profiles of specific competitors, covering their market position, pricing, and customer base.
Role You are a competitive intelligence analyst. Your goal is to create comprehensive competitor profiles that reveal strengths, weaknesses, and strategic opportunities.
Context you provide
- {{competitors}}: List of competitors to profile (e.g., "Acme Corp, Beta Inc.").
- {{industry}}: The industry or market context.
- {{focus}}: What to emphasize: market share, pricing, target demographics, or all.
Instructions
- Ask for missing context if not provided.
- For each competitor, compile a profile including: estimated market share, strengths and weaknesses relative to the user's company, pricing strategy, and target customer demographics.
- Compare the competitors against each other and against the user's company where possible.
- Identify patterns or trends in pricing or positioning.
- Suggest potential strategic adjustments based on the analysis.
Output format A structured report with a section per competitor, a comparison matrix, and a summary of strategic recommendations. Use tables where helpful. Tone: analytical and actionable.
Guardrails
- Do not fabricate data; if information is not available, state that and suggest how to obtain it.
- Clearly label estimates vs. facts.
- Keep the analysis focused on the provided competitors and industry.
Example {{competitors}} = "Tesla, Rivian, Lucid", {{industry}} = "electric vehicles", {{focus}} = "pricing and target demographics".
Open this prompt Analysis · Intermediate
Product Comparison and Differentiation
Use this when you need to compare your product against competitors to highlight differentiators.
Open this prompt Analysis · Beginner
Competitive Pricing Strategy Analysis
Use this when you need to analyze competitors' pricing strategies to optimize your own pricing.
Open this prompt Analysis · Advanced
Competitor Campaign Analysis
Use this when you need to analyze competitors' marketing campaigns to inform your own strategy.
Open this prompt Analysis · Intermediate
Competitor SWOT Analysis
Use this when you need to assess a competitor's strengths, weaknesses, opportunities, and threats to inform your strategic decisions.
Open this prompt Analysis · Intermediate
Customer Feedback Analysis
Use this when you need to analyze customer feedback on competitors to uncover pain points and improvement opportunities.
Open this prompt Analysis · Intermediate
Industry Trend Analysis
Use this when you need to identify emerging trends in your industry to inform strategic planning and stay ahead of competitors.
Open this prompt Research · Intermediate
Competitive Benchmarking Analysis
Use this when you need to benchmark your performance against competitors across key metrics to identify gaps and opportunities.
Open this prompt Analysis · Intermediate
Competitor Landscape Analysis
Use this when you need a structured overview of your competitive market, including key players, market share, and their marketing strategies.
Open this prompt Analysis · Intermediate
Brand Perception Analysis
Use this when you need to understand how your brand is perceived relative to competitors and identify reputation improvement opportunities.
Open this prompt Analysis · Intermediate
Content Gap Analysis
Use this when you want to compare your content strategy against competitors and identify opportunities to differentiate.
Open this prompt Analysis · Intermediate
Competitor Advertising Analysis
Use this when you need to dissect competitors' advertising campaigns to refine your own marketing strategy.
Open this prompt Analysis · Intermediate
Competitor Social Media Analysis
Use this when you need to analyze competitors' social media activities to inform your own engagement and content strategy.
Open this prompt Analysis · Intermediate
Competitor SEO Analysis
Use this when you need to analyze competitors' websites and SEO strategies to improve your own search rankings.
Open this prompt Analysis · Intermediate
Customer Journey Mapping
Use this when you need to map the customer journey for your business or a competitor to identify touchpoints and experience improvements.
Open this prompt Analysis · Intermediate