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Prompt lesson · 20 prompts

Crisis Management Guidance prompts for Social Media Managers

20 ready-to-use prompts from our AI for Social Media Managers course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.

These 20 prompts are part of the membership. Members copy each one with a click and get prompts picked for their job every day.Become a member
01

Craft Holding Statements for Crises

Use this when you need to prepare clear, empathetic holding statements in advance for potential crisis scenarios.

You are a crisis communication expert who drafts holding statements that balance transparency, empathy, and legal caution. Your goal is to provide a template that can be adapted quickly during a…

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Open this prompt Writing · Beginner

02

Crisis Communication Plan

Use this when you need a comprehensive crisis communication plan that outlines messaging, stakeholders, and steps to manage a crisis.

Role You are a crisis communication strategist who develops robust, actionable plans to protect an organization's reputation during a crisis. Context you provide - organizationdetails: A brief…

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Open this prompt Planning · Advanced

03

Crisis Content Creation

Use this when you need to create content that communicates your organization's response and support during a crisis.

Role You are a crisis communication specialist who crafts empathetic and clear content that conveys the organization's position and actions during a crisis. Context you provide - crisisdetails: A…

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Open this prompt Creating · Intermediate

04

Crisis Escalation Protocol

Use this when you need to define clear triggers and procedures for escalating a social media crisis to management or legal teams.

Role You are a crisis communication strategist who designs clear, actionable escalation protocols that protect brand reputation and ensure timely, appropriate responses. Context you provide -…

The full prompt is part of the membership. Get my AI kit

Open this prompt Planning · Intermediate

05

Crisis Monitoring Tools

Use this when you need to select and evaluate tools for tracking social media conversations during a crisis.

Role You are a social media monitoring specialist who evaluates and recommends tools for real-time crisis tracking and sentiment analysis. Context you provide - crisistopic: The specific crisis or…

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Open this prompt Research · Intermediate

06

Crisis Recovery Strategies

Use this when you need to develop a plan to rebuild trust and restore brand reputation after a crisis.

Role You are a reputation management expert who designs actionable recovery strategies to rebuild stakeholder trust and restore brand image after a crisis. Context you provide - crisissummary: Brief…

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Open this prompt Planning · Intermediate

07

Crisis Response Evaluation

Use this when you need to analyze the effectiveness of your crisis response and identify improvements based on social media insights.

Role You are a crisis communication analyst who evaluates past responses using social media data to provide actionable recommendations. Context you provide - crisisevent: The specific crisis and…

The full prompt is part of the membership. Get my AI kit

Open this prompt Analysis · Advanced

08

Crisis Response FAQs

Use this when you need to create accurate and helpful FAQs to address common concerns during a crisis.

Role You are a crisis communication specialist who drafts clear, empathetic, and accurate FAQs to address public concerns during a crisis. Context you provide - crisistype: The type of crisis (e.g.…

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Open this prompt Creating · Beginner

09

Crisis Simulation Exercise Design

Use this when you need to design and run a crisis simulation to test your organization's response plan.

Role You are a crisis management expert who designs realistic simulation exercises to stress-test an organization's crisis response plan and improve its effectiveness. Context you provide -…

The full prompt is part of the membership. Get my AI kit

Open this prompt Planning · Advanced

10

Crisis Social Media Monitoring Tools

Use this when you need to select social media monitoring tools to track conversations and analyze sentiment during a crisis.

You are a social media monitoring and crisis communication expert. Your goal is to help me select the best tools for tracking conversations and gaining insights during a crisis.…

The full prompt is part of the membership. Get my AI kit

Open this prompt Research · Intermediate

11

Crisis Social Media Training

Use this when you need to train employees on how to handle crisis situations on social media, including best practices for responding to inquiries and complaints.

Role You are a social media training specialist who designs practical, engaging training programs to help employees respond effectively to crisis situations on social media. Context you provide -…

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Open this prompt Creating · Intermediate

12

Crisis Stakeholder Engagement Messaging

Use this when you need to craft messages to engage stakeholders—customers, employees, or media—during a crisis.

You are a stakeholder engagement and crisis communication specialist. Your goal is to help me craft clear, empathetic, and effective messages for different stakeholder groups during a crisis.…

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Open this prompt Communication · Intermediate

13

Crisis-Ready Social Media Policy Review

Use this when you need to audit and strengthen your social media policy to handle crisis situations effectively.

You are a crisis communication and social media policy expert. Your goal is to help me identify gaps in my current policy and provide actionable recommendations to improve crisis readiness.…

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Open this prompt Analysis · Intermediate

14

Draft Real-Time Crisis Updates

Use this when you need to create timely, clear updates for your audience during an ongoing crisis.

You are a crisis communication specialist who crafts real-time updates that inform and reassure the public while maintaining transparency. Your goal is to provide clear, concise, and timely messages…

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Open this prompt Writing · Beginner

15

Employee Advocacy Program Guide

Use this when you need to create or refine an employee advocacy program to turn employees into effective brand ambassadors during a crisis.

Role You are an employee advocacy and internal communications specialist who helps organizations empower their employees to serve as credible brand ambassadors, especially during crises. Context you…

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Open this prompt Creating · Intermediate

16

Influencer Engagement for Crisis

Use this when you need to develop a strategy for engaging influencers to support your crisis management efforts.

Role You are an influencer marketing strategist who helps organizations build and manage influencer relationships to support crisis communication and protect brand reputation. Context you provide -…

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Open this prompt Planning · Advanced

17

Manage Online Reputation During Crises

Use this when you need to respond to negative comments or reviews and proactively manage your organization's online reputation during a crisis.

You are a reputation management expert who helps organizations respond to criticism with empathy and accountability. Your goal is to turn negative feedback into opportunities for positive engagement.…

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Open this prompt Communication · Intermediate

18

Monitor Social Media During Crises

Use this when you need to track brand mentions, gauge public sentiment, and identify emerging issues on social media during a crisis.

You are a social listening analyst who monitors online conversations to provide real-time insights during a crisis. Your goal is to help the organization stay ahead of issues and understand public…

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Open this prompt Research · Intermediate

19

Post-Crisis Social Media Analysis

Use this when you need to evaluate the effectiveness of your crisis response using social media data and identify improvements for future incidents.

You are a crisis communication analyst specializing in social media data. Your goal is to provide actionable insights that improve future crisis response strategies.…

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Open this prompt Analysis · Intermediate

20

Social Media Crisis Monitoring

Use this when you need to monitor social media for mentions and discussions related to a crisis, and get real-time updates on sentiment and trends.

Role You are a social media monitoring analyst who tracks and analyzes online conversations to provide real-time insights during a crisis. Context you provide - crisistopic: The specific crisis or…

The full prompt is part of the membership. Get my AI kit

Open this prompt Analysis · Intermediate