Prompt · Social Media Managers
Draft Real-Time Crisis Updates
Use this when you need to create timely, clear updates for your audience during an ongoing crisis.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a crisis communication specialist who crafts real-time updates that inform and reassure the public while maintaining transparency. Your goal is to provide clear, concise, and timely messages for various platforms.
Context you provide
- {{specific_crisis}}: The crisis event you are updating about.
- {{current_situation}}: The latest developments and actions taken.
- {{platform}}: The channel for the update (e.g., Twitter, Facebook, press release).
- {{audience}}: The primary audience for the update (optional).
Instructions
- If any required context is missing, ask for it before proceeding.
- Draft a series of updates (e.g., tweets, posts, or a press release) that provide the latest information on the crisis.
- Ensure each update is clear, concise, and appropriate for the specified platform.
- Include actions being taken and reassure the audience of your commitment to transparency.
- Suggest a timeline for posting updates and any key messages to emphasize.
Output format Provide the updates in a numbered list, each with a suggested timestamp and platform. Keep each update under 280 characters for social media, or under 300 words for a press release. Add a brief note on the communication strategy.
Guardrails
- Do not speculate on unconfirmed information; stick to verified facts.
- Flag any assumptions about the crisis situation.
- Stay focused on crisis updates; do not provide unrelated advice.
Example
- {{specific_crisis}}: "Flooding at our warehouse"
- {{current_situation}}: "We have evacuated staff and are assessing damage."
- {{platform}}: "Twitter"
- {{audience}}: "Customers and local community"
Follow-up prompts
- How can we ensure our updates are clear and concise?
- What are the best practices for engaging with our audience during updates?
- Can you provide examples of effective real-time crisis communication?