Formula One teams sign eight AI partnerships in six months
Formula One teams have signed eight AI partnerships in the past six months, according to Ampere Analysis. The deals cover team operations, race strategy, and data handling as teams operate under a US$215 million cost cap for 2026.
Williams F1 partnered with Anthropic to use Claude in team operations and race strategy. Peter Kenyon, Williams Board Advisor, told Reuters the partnership goes beyond sponsorship branding. "We see it as one of our differentiating points: how can this partner help us in that journey back to the top?" Kenyon said.
Williams and Anthropic are working with the team's technology staff to identify where AI can be used in operations and demonstrate the technology in a racing environment.
AI sponsorship spending accelerates
Technology was the largest spending category among Formula One team sponsors last season, reaching US$769 million-up 41% from the previous year, according to SponsorUnited. AI and machine learning brands accounted for four of the top 15 new sponsorship investors.
Formula One team sponsorship reached US$2.54 billion in the 2025 season across 382 deals with 358 brands. That's US$460 million above 2024, placing the sport behind only the National Football League at US$2.7 billion.
Adam Lewis, senior analyst at Ampere Analysis, said efficiency is a common benefit associated with AI products, creating a commercial fit between teams and AI companies.
Teams deploy AI for race operations
Oracle Red Bull Racing is working with Oracle on an AI-powered strategy agent designed to automate data collection and surface information for engineers during changing race conditions.
Jack Harington, group partnership lead for Oracle Red Bull Racing, told Reuters that AI has moved beyond basic search functions. Newer systems provide decision support rather than only retrieve information, allowing engineers to focus on core responsibilities by reducing time spent on supporting tasks.
CoreWeave, a cloud infrastructure company, has a partnership with Aston Martin F1 team. Learn more about AI Agents & Automation and how they're reshaping operations.
Formula One adopts AI across the organization
Formula One has adopted AI through partnerships with Amazon Web Services and Lenovo. AWS provides machine learning and cloud tools for F1 Insights on live broadcasts and used generative AI tools to produce hundreds of trophy design iterations for the 2024 Canadian Grand Prix.
Lenovo has worked with Formula One since 2022 and was elevated to Global Partner status from 2025. Arthur Hu, Lenovo's global chief information officer, told Reuters the company provides laptops, devices, and AI PCs for race delivery and remote work during race weekends.
For operations professionals managing similar technology implementations, the AI Learning Path for Operations Managers covers process optimization and workflow automation-core themes in how F1 teams are restructuring their operations.
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