Smartcore Debuts AI Lead Intelligence Platform to Boost B2B Food and Nutraceutical Sales

Smartcore Introduces AI-Driven Lead Intelligence for B2B Food and Nutraceutical Sales

Smartcore, part of Informa Markets and the official digital marketing partner for exhibitors at Vitafoods Europe and Fi Europe, has launched Smartcore Lead Insights. This AI-powered platform is built to help sales teams in the B2B food and nutraceutical sectors identify and prioritize high-potential leads more efficiently.

The platform debuted at Vitafoods Europe 2025 in Barcelona. Developed with input from suppliers at both Vitafoods and Fi Europe, it focuses on boosting event ROI by turning lead data into actionable intelligence. By combining buyer intent signals and behavioral data, Smartcore Lead Insights helps sales professionals understand and personalize customer interactions, speeding up the sales cycle.

How Smartcore Lead Insights Works for Sales

• Pinpoints leads with the highest purchase intent using unique, high-quality data
• Enables personalized customer journeys based on behavioral insights
• Helps prioritize follow-ups to convert connections into valuable relationships faster
• Supports strategic decision-making with clear, data-driven insights

In practical terms, this means sales teams can focus their efforts where it counts, improving conversion rates and shortening the time from lead to sale.

Why Timely Follow-Up Matters

Angelique Cachia, Senior Content & Digital Director at Informa Markets, highlights that timely and relevant follow-ups are key to sales success. Smartcore Lead Insights addresses this by uniting data from both physical events and digital touchpoints, making it easier to act on leads when interest is highest.

Matthew Colvan, Commercial Director Digital at Smartcore, adds that this platform is just the beginning of smarter tools aimed at helping exhibitors turn lead intelligence into meaningful sales impact.

What This Means for Sales Professionals

For those working in ingredient and product sales within the food and nutraceutical industries, Smartcore Lead Insights offers a way to:

• Prioritize leads based on actual buyer behavior rather than assumptions
• Create more targeted and effective sales strategies
• Maximize ROI from trade shows and digital marketing efforts
• Shorten sales cycles by focusing on high-intent prospects

By applying AI to lead data, sales teams gain clearer visibility into buyer interest and can act faster, improving overall results.

For more on leveraging AI tools to improve sales efficiency and lead management, check out resources like Complete AI Training’s AI tool databases.