Quore and VSR have integrated VAIA, a conversational agentic AI assistant, into Quore's hotel operations software. Launched June 12, 2026, the integration allows guests and staff to submit operational requests via voice, automatically routing those requests into Quore's ticketing system to reduce manual intake and speed up response times.
How the voice automation works
Guests and hotel employees can interact with the system using natural voice conversations from any mobile device, guestroom, or hotel phone. The platform answers questions in 26 languages and automatically recognizes service requests, such as asking for extra towels or reporting a maintenance issue. VAIA then maps the conversation to a specific ticket type and routes the task to the appropriate department within Quore for immediate action.
Initial pilot and operational impact
AD1 Hospitality selected the Holiday Inn Resort Kissimmee by the Parks as the initial site for this integration. Jon McMillian, vice president of marketing and eCommerce for AD1 Hospitality, said the system connects guest communication with operational orchestration. "By automatically routing guest requests into Quore, the integration helps improve response times, reduce operational friction, streamline cross-department workflows, and give hotel teams greater visibility into what needs attention," McMillian said.
The system supports voice-assisted requests from guestrooms, public common areas, and administrative extensions. This deployment offers a working model for professionals studying AI for Operations, showing how voice requests can bypass manual dispatch. Richard Bradbury, vice president of product for Quore, said the pilot phase focuses on monitoring ticket quality to improve how requests are interpreted and managed. "By combining conversational AI with Quore's operational workflows, we're reducing manual intake, improving visibility and helping hotel teams focus more of their time on delivering exceptional guest experiences," Bradbury said.
Hotels adopting this technology gain a tangible use case for AI for Hospitality & Events, allowing staff to focus on service rather than data entry. Mark Cederloff, CEO of VSR, said the integration helps create a more connected hotel environment where management gains greater visibility into operational performance.
A demonstration of the integration is available here. Quore and VSR will also present the integration at HITEC San Antonio 2026, June 16 to 18, at the Henry B. Gonzalez Convention Center in Quore Booth #2248 or VSR Booth #3144.
Why this matters for hospitality and events professionals
Voice automation removes the need for staff to manually log routine guest requests, such as towel deliveries or maintenance reports, into a ticketing system. For hotel managers, this means faster resolution times for guests and fewer administrative bottlenecks for frontline staff. As pilot programs prove the reliability of agentic AI in routing tasks, properties can expect to see reduced operational friction and clearer visibility into department workloads.
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