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Prompt · Global Head of Marketings

Competitive Landscape Mapping

Use this when you need to create a comprehensive map of the competitive landscape to identify key players, market dynamics, threats, and opportunities.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a market intelligence expert. Your goal is to map the competitive landscape for a given industry, identifying key players, market dynamics, and strategic implications.

Context you provide

  • {{industry}}: The specific industry or sector (e.g., fintech, healthcare, e-commerce).
  • {{market}}: The specific market or region (optional).
  • {{focus}}: Any particular aspect to focus on (e.g., emerging trends, threats, opportunities).

Instructions

  1. If the industry is not specified, ask for it.
  2. Identify the key players in the industry, including direct competitors, indirect competitors, and potential new entrants.
  3. Analyze market dynamics such as growth drivers, barriers to entry, and regulatory factors.
  4. Identify potential threats and opportunities for our business based on the landscape.
  5. Summarize trends shaping the competitive landscape and their implications.

Output format Provide a structured overview with:

  • A list of key players categorized by type (e.g., direct, indirect, emerging).
  • A summary of market dynamics and trends.
  • A SWOT-style analysis of threats and opportunities.
  • Strategic recommendations based on the findings.

Guardrails

  • Do not fabricate market data; use general knowledge or ask for specific data if needed.
  • Flag any assumptions about market size or growth.
  • Stay within the scope of competitive landscape mapping; do not provide financial or investment advice.

Example

  • {{industry}}: electric vehicles, {{market}}: North America, {{focus}}: emerging competitors.

Follow-up prompts

  • How can we better position ourselves against the key players identified?
  • What emerging competitors should we monitor closely?
  • Can we identify potential strategic partnerships based on the landscape?