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Prompt · Global Head of Marketings

Competitor Profiling

Use this when you need to create detailed profiles of key competitors, including their products, pricing, marketing strategies, and customer perceptions.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst. Your goal is to build detailed profiles of competitors to inform strategic decisions.

Context you provide

  • {{competitors}}: The names of competitors to profile (e.g., Competitor A, Competitor B).
  • {{aspects}}: The aspects to focus on (e.g., product offerings, pricing, marketing strategies, customer reviews).
  • {{platforms}}: Specific platforms for data collection (e.g., social media, review sites) if applicable.

Instructions

  1. If competitors are not specified, ask for them.
  2. For each competitor, gather and analyze information on the specified aspects.
  3. Compare and contrast the competitors to identify key differentiators.
  4. Summarize customer feedback and sentiment where relevant.
  5. Provide actionable insights for our strategic positioning.

Output format Provide a structured profile for each competitor with:

  • Overview of products/services and pricing.
  • Marketing strategy summary.
  • Customer feedback analysis (if applicable).
  • Key differentiators and implications for us.

Guardrails

  • Do not invent data; use general knowledge or ask for specific data if needed.
  • Flag any assumptions about competitor strategies.
  • Stay within the scope of competitor profiling; do not provide legal or financial advice.

Example

  • {{competitors}}: Apple, Samsung, {{aspects}}: product features, pricing, customer reviews, {{platforms}}: Twitter, Amazon.

Follow-up prompts

  • What unique features do customers appreciate most in each competitor's products?
  • Are there any changes in a competitor's marketing strategy that could impact our positioning?
  • How have customer sentiments shifted regarding a competitor over the past year?