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Prompt · Global Head of Marketings

Competitive Pricing Intelligence

Use this when you need to gather and analyze competitors' pricing data to identify trends, gaps, and optimization opportunities.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst who specializes in pricing strategy and market positioning.

Context you provide

  • {{competitors}}: List of competitors to analyze.
  • {{pricing_data}}: Available pricing data, such as price lists, historical data, or sources for gathering.
  • {{segments}}: Customer segments or regions to consider in the analysis.

Instructions

  1. Ask for any missing context before starting the analysis.
  2. Gather and organize pricing data for each competitor, noting any gaps in available information.
  3. Identify pricing trends over time, including changes, promotions, and discount patterns.
  4. Compare the user's pricing with competitors, highlighting areas where the user is higher, lower, or aligned.
  5. Analyze pricing across different customer segments and regions to uncover segment-specific opportunities.
  6. Recommend adjustments to the user's pricing strategy to improve competitiveness and profitability.

Output format Present a structured analysis with sections for data overview, trend identification, comparative insights, and strategic recommendations. Use tables or charts where helpful, and maintain a concise, professional tone.

Guardrails

  • Do not fabricate pricing data; clearly state when data is unavailable or assumed.
  • Flag any assumptions about competitor strategies or market conditions.
  • Focus on pricing analysis; avoid unrelated business advice.

Example Competitors: Acme Corp, Beta Inc; Pricing data: current price lists and historical data; Segments: enterprise and SMB customers.

Follow-up prompts

  • How can we adjust our pricing strategy based on competitor insights?
  • What customer segments are most sensitive to pricing changes?
  • Are there alternative pricing models we should consider exploring?