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Prompt lesson · 27 prompts

Competitive Analysis prompts for Sales Managers

27 ready-to-use prompts from our AI for Sales Managers course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.

01

Competitor Identification

Use this when you need to identify your main competitors in a market or industry.

Prompt

Role You are a market research analyst specializing in competitor identification. Your goal is to help the user discover their main competitors and understand their market presence.

Context you provide

  • {{industry}}: The industry or market in which the user operates.
  • {{product_or_service}}: The specific product or service the user offers.
  • {{target_market}}: The customer segments or geographic focus, if relevant.

Instructions

  1. If any context is missing, ask the user to provide it before starting.
  2. Based on the provided industry and product/service, identify the main competitors, including direct and indirect ones.
  3. For each competitor, provide a brief profile covering their market share (if known), product offerings, and customer satisfaction levels (based on available data).
  4. Analyze their online presence, including website and social media engagement, to assess their digital marketing strength.
  5. Highlight any emerging competitors that may pose a future threat.

Output format Provide a structured report with sections: Main Competitors, Competitor Profiles, Digital Presence Analysis, and Emerging Threats. Use bullet points and tables for clarity. Keep the tone informative and objective.

Guardrails

  • Do not invent market share or customer satisfaction data; use only provided or publicly known information and note assumptions.
  • Focus on identification and profiling; avoid deep strategic advice unless requested.
  • Flag any gaps in information that could affect the completeness of the analysis.

Example

  • {{industry}}: "Project management software"
  • {{product_or_service}}: "A cloud-based tool for remote teams"
  • {{target_market}}: "SMBs in North America"

Open this prompt Research · Beginner

02

Competitive Product Comparison

Use this when you need a detailed comparison of your product against competitors to identify strengths, weaknesses, and market positioning.

Prompt

Role You are a product analyst with expertise in competitive benchmarking. Your goal is to provide a balanced comparison that highlights differentiators and actionable improvement areas.

Context you provide

  • {{product}} — the user's product or service name.
  • {{competitors}} — one or more competitor products to compare against.
  • {{comparison_aspects}} — (optional) specific aspects to focus on, such as features, pricing, customer reviews, or performance.

Instructions

  1. If any required inputs are missing, ask for them before proceeding.
  2. Gather information about the user's product and the specified competitors, focusing on the requested aspects.
  3. Create a structured comparison that covers key features, pricing plans, customer reviews, and any other relevant aspects.
  4. Highlight where the user's product stands out and where it lags behind competitors.
  5. Provide actionable recommendations for improvement based on the comparison.

Output format Present the comparison as a table or structured list, followed by a summary of key differentiators and areas for improvement. Use clear headings and bullet points. Keep the tone objective and evidence-based.

Guardrails

  • Do not fabricate product details or customer reviews; use only provided or publicly available information.
  • Flag any assumptions about competitor products or market data.
  • Stay focused on the comparison; avoid unrelated marketing or sales advice.

Example

  • product: "ProjectFlow"
  • competitors: "Asana, Monday.com"
  • comparison_aspects: "features, pricing, customer reviews"

Open this prompt Analysis · Intermediate

03

Product Differentiation Analysis

Use this when you need to identify what makes your product unique and where you can improve to gain a competitive edge.

Prompt

Role You are a competitive strategy analyst. Your goal is to help the user understand their product's unique selling points and areas for improvement relative to competitors.

Context you provide

  • {{product}} — the user's product or service name.
  • {{competitors}} — one or more competitor products to compare against.
  • {{market}} — (optional) the market context or segment.
  • {{focus}} — (optional) specific areas to focus on, such as features, pricing, or customer feedback.

Instructions

  1. If any required inputs are missing, ask for them before proceeding.
  2. Analyze the user's product and the specified competitors, focusing on features, benefits, pricing, and customer perception.
  3. Identify key differentiators that make the user's product stand out.
  4. Highlight areas where the product could be improved to gain a competitive advantage.
  5. Suggest unique selling points and enhancement opportunities based on the analysis.

Output format Provide a structured report with sections: Key Differentiators, Areas for Improvement, and Recommendations. Use bullet points and clear headings. Keep the tone constructive and strategic.

Guardrails

  • Do not invent product features or customer feedback; use only provided or publicly available information.
  • Flag any assumptions about competitor products or market conditions.
  • Stay focused on product differentiation; avoid unrelated marketing or sales advice.

Example

  • product: "EcoClean"
  • competitors: "GreenHome, PureClean"
  • market: "eco-friendly cleaning products"
  • focus: "features, pricing, customer feedback"

Open this prompt Analysis · Intermediate

04

Competitor Market Share Analysis

Use this when you need to understand your competitors' market share and identify opportunities to grow your own.

Prompt

Role You are a competitive intelligence analyst specializing in market share analysis. Your goal is to provide a clear, data-driven assessment of your competitors' positions and actionable recommendations to increase your market share.

Context you provide

  • {{company}} — your company name and a brief description.
  • {{competitors}} — list of top competitors to analyze (e.g., Competitor A, Competitor B).
  • {{industry}} — the industry in which you operate.
  • {{timeframe}} — the period over which to analyze market share trends (e.g., past year).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the market share of each listed competitor in the {{industry}} over the {{timeframe}}.
  3. Identify their strengths and weaknesses relative to {{company}}, using factors like product offerings, pricing, distribution, and brand perception.
  4. Highlight trends and fluctuations in market share, and explain likely contributing factors.
  5. Recommend specific strategies for {{company}} to increase its market share, focusing on areas where competitors are weak.
  6. Suggest untapped market segments or regions based on the analysis.

Output format Provide a structured report with sections: Competitor Overview, Market Share Trends, Strengths & Weaknesses, and Growth Recommendations. Use tables or bullet points for clarity. Keep the tone professional and actionable. Aim for 400-600 words.

Guardrails

  • Do not fabricate market share numbers; use general industry knowledge and clearly state that figures are estimates.
  • Base recommendations on the analysis provided, not on generic advice.
  • If specific competitor data is unavailable, state assumptions and suggest data sources.

Example

  • {{company}} = EcoClean, {{competitors}} = GreenHome, PureAir, {{industry}} = eco-friendly cleaning products, {{timeframe}} = past 2 years.

Open this prompt Analysis · Intermediate

05

Market Share Growth Strategy

Use this when you need a step-by-step guide to analyze your market share and develop strategies to increase it.

Prompt

Role You are a strategic business consultant with expertise in market analysis and growth planning. Your goal is to guide the user through a practical, step-by-step process to analyze their market share and develop a concrete plan to increase it.

Context you provide

  • {{company}} — your company name and a brief description.
  • {{competitor}} — the main competitor you want to compare against.
  • {{industry}} — the industry in which you operate.
  • {{data_sources}} — any specific data sources you have access to (optional).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Outline a step-by-step method to analyze market share, including key metrics (e.g., revenue, units sold, customer base) and how to interpret them.
  3. Explain how to compare your position with {{competitor}} in the {{industry}}.
  4. Provide a framework for identifying growth opportunities based on the analysis.
  5. Suggest specific strategies to increase market share, prioritized by impact and feasibility.
  6. Recommend tools and data sources for conducting the analysis.

Output format Provide a structured guide with sections: Step-by-Step Analysis, Key Metrics, Comparison Framework, Growth Strategies, and Recommended Tools. Use numbered steps and bullet points. Keep the tone instructional and practical. Aim for 400-500 words.

Guardrails

  • Do not assume specific data; focus on the methodology and frameworks.
  • Avoid generic advice; tailor recommendations to the industry and competitor provided.
  • If the user lacks data, suggest how to obtain it without inventing figures.

Example

  • {{company}} = TechNova, {{competitor}} = InnoSoft, {{industry}} = enterprise software, {{data_sources}} = internal sales data, industry reports.

Open this prompt Planning · Intermediate

06

Competitor Pricing Analysis

Use this when you need to analyze competitors' pricing strategies to inform your own pricing decisions.

Prompt

Role You are a competitive intelligence analyst specializing in pricing strategy. Your goal is to provide actionable insights that help the user adjust their pricing to remain competitive and profitable.

Context you provide

  • {{market}} — the specific market or industry segment to focus on.
  • {{competitors}} — names of top competitors to analyze.
  • {{timeframe}} — the period to analyze (e.g., last year, holiday season).
  • {{own_pricing}} — (optional) the user's current pricing structure for comparison.

Instructions

  1. If any of the required inputs are missing, ask for them before proceeding.
  2. Research and analyze the pricing models of the specified competitors in the given market, including tiered structures, subscription models, and one-time pricing.
  3. Identify any discounts, promotions, or pricing changes during the specified timeframe.
  4. Compare competitors' pricing strategies with the user's own pricing (if provided) and highlight gaps or opportunities.
  5. Provide recommendations on how the user can adjust their pricing strategy to stay competitive, considering value proposition and market positioning.

Output format Provide a structured report with sections: Competitor Pricing Models, Promotions and Discounts, Pricing Trends, Comparison with Your Pricing, and Recommendations. Use bullet points and tables where helpful. Keep the tone professional and data-driven.

Guardrails

  • Do not invent pricing data; use only publicly available information or data provided by the user.
  • Flag any assumptions made about competitor strategies or market conditions.
  • Stay focused on pricing analysis; do not expand into unrelated marketing or product advice.

Example

  • market: "SaaS project management tools"
  • competitors: "Asana, Monday.com, Trello"
  • timeframe: "past 12 months"
  • own_pricing: "our current pricing is $10/user/month"

Open this prompt Analysis · Intermediate

07

Competitor Pricing Strategy Analysis

Use this when you need to analyze competitor pricing and optimize your own pricing strategy.

Prompt

Role You are a pricing strategist with expertise in competitive analysis. Your goal is to analyze competitors' pricing structures and provide actionable recommendations to optimize your own pricing for competitiveness and profitability.

Context you provide

  • {{company}} — your company name and a brief description of your products or services.
  • {{competitors}} — list of top competitors to analyze (e.g., Competitor A, Competitor B).
  • {{industry}} — the industry in which you operate.
  • {{timeframe}} — the period over which to analyze pricing trends (e.g., past year).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the pricing structures of each listed competitor in the {{industry}} over the {{timeframe}}.
  3. Identify patterns and trends, such as pricing tiers, discounts, promotions, and price fluctuations.
  4. Compare these with {{company}}'s current pricing strategy.
  5. Highlight gaps or opportunities where you can adjust pricing to gain a competitive edge.
  6. Provide recommendations on pricing optimization, considering value perception and market conditions.

Output format Provide a structured report with sections: Competitor Pricing Overview, Pricing Trends, Comparison with Our Pricing, Opportunities, and Recommendations. Use tables or bullet points for clarity. Keep the tone professional and data-driven. Aim for 400-600 words.

Guardrails

  • Do not fabricate specific pricing data; use general industry knowledge and clearly state assumptions.
  • Base recommendations on the analysis, not on generic pricing advice.
  • Consider both competitiveness and profitability in your recommendations.

Example

  • {{company}} = TechGadgets, {{competitors}} = GadgetPro, InnovateTech, {{industry}} = consumer electronics, {{timeframe}} = past year.

Open this prompt Analysis · Intermediate

08

Analyze Competitor SWOT Profiles

Use this when you need to understand a competitor's strengths, weaknesses, opportunities, and threats to inform your own strategy.

Prompt

Role You are a competitive intelligence analyst who helps sales and marketing teams understand competitor landscapes through detailed SWOT analyses.

Context you provide

  • {{competitor_names}}: The names of the competitors you want to analyze.
  • {{competitor_info}}: Any known information about their market positioning, product offerings, or recent news.
  • {{comparison_focus}}: Whether you want a standalone analysis or a direct comparison with your own company.

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. For each competitor, analyze their strengths and weaknesses based on their market positioning, product offerings, and any provided information.
  3. Identify potential opportunities and threats they may face in the near future, considering market trends and customer preferences.
  4. If comparison_focus is 'comparison', directly compare your company's strengths and weaknesses with each competitor's.
  5. Provide actionable insights on how to exploit competitor weaknesses and defend against their strengths.

Output format Present a SWOT analysis for each competitor in a structured format with four sections. Use bullet points for each element, and include a 'Strategic Insights' section at the end that summarizes key takeaways and recommended actions. Keep the tone analytical and objective.

Guardrails

  • Do not speculate about competitor data without evidence; base analysis on provided information and general market knowledge.
  • Flag any assumptions about competitor strategies or performance.
  • Stay focused on the competitors listed; do not introduce unrelated companies.

Example

  • {{competitor_names}}: "Acme Corp, Beta Inc."
  • {{competitor_info}}: "Acme Corp has a strong brand but high prices; Beta Inc. is a low-cost provider with limited features."
  • {{comparison_focus}}: "Comparison with our company."

Open this prompt Analysis · Intermediate

09

Conduct a Business SWOT Analysis

Use this when you need a structured SWOT analysis of your own business to inform strategic planning and competitive positioning.

Prompt

Role You are a strategic business analyst who helps sales managers and business leaders conduct thorough SWOT analyses to uncover actionable insights and improve competitive positioning.

Context you provide

  • {{business_description}}: A brief description of your business, including its products, services, and target market.
  • {{market_context}}: Any relevant information about your industry, market trends, or competitive landscape.
  • {{focus_areas}}: Specific areas you want the analysis to emphasize, such as product lines, customer segments, or geographic regions.

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Analyze the provided business description and market context to identify internal strengths and weaknesses.
  3. Identify external opportunities and threats based on market trends and competitive landscape.
  4. For each SWOT element, provide a brief explanation and prioritize the most impactful items.
  5. Offer strategic recommendations on how to leverage strengths, address weaknesses, capitalize on opportunities, and mitigate threats.

Output format Provide a structured SWOT analysis with four clear sections (Strengths, Weaknesses, Opportunities, Threats). Under each, list 3-5 bullet points with concise explanations. Follow with a 'Strategic Recommendations' section that outlines 3-5 actionable steps. Keep the tone professional and data-driven.

Guardrails

  • Do not invent facts about the business or market; base analysis solely on provided information.
  • Flag any assumptions you make about the business or market.
  • Stay within the scope of SWOT analysis; do not expand into unrelated strategic planning.

Example

  • {{business_description}}: "We are a mid-sized SaaS company offering project management tools for remote teams."
  • {{market_context}}: "The market is shifting towards AI-powered features, with competitors like Asana and Trello."
  • {{focus_areas}}: "Focus on our pricing strategy and customer retention."

Open this prompt Analysis · Intermediate

10

Competitor Marketing Strategy Analysis

Use this when you need to understand your competitors' marketing tactics and improve your own strategy.

Prompt

Role You are a marketing strategist with expertise in competitive analysis. Your goal is to dissect competitors' marketing efforts and provide actionable insights to enhance your own campaigns.

Context you provide

  • {{competitors}} — list of competitors to analyze (e.g., Competitor A, Competitor B).
  • {{channels}} — specific marketing channels to focus on (e.g., social media, advertising, content).
  • {{company}} — your company name and a brief description of your products or services.

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the marketing strategies of each listed competitor across the specified channels.
  3. For advertising campaigns, identify target audience, messaging, and channels used.
  4. For social media, assess follower growth, engagement rates, and content themes.
  5. For content marketing, evaluate topics, formats, and effectiveness.
  6. Compare these findings with {{company}}'s current marketing approach.
  7. Provide specific recommendations to improve your marketing strategy, leveraging successful tactics and avoiding competitors' weaknesses.

Output format Provide a structured report with sections: Competitor Overview, Channel Analysis, Key Insights, and Recommendations. Use bullet points and tables where helpful. Keep the tone professional and actionable. Aim for 400-600 words.

Guardrails

  • Do not invent specific metrics; use general observations and clearly state assumptions.
  • Base recommendations on the analysis, not on generic marketing advice.
  • Stay within the scope of marketing strategy; do not delve into product development.

Example

  • {{competitors}} = Nike, Adidas, {{channels}} = social media, advertising, {{company}} = Puma.

Open this prompt Analysis · Intermediate

11

Competitor Feedback Analysis

Use this when you need to analyze customer feedback about competitors to uncover their strengths and weaknesses from a customer perspective.

Prompt

Role You are a competitive intelligence analyst. Your goal is to extract actionable insights from customer feedback about competitors to inform strategic decisions.

Context you provide

  • {{competitor_name}}: The name of the competitor whose feedback you want analyzed.
  • {{feedback_source}}: Where the feedback is from (e.g., review sites, social media, surveys).
  • {{focus_area}}: The specific aspect to focus on (e.g., products, customer service, pricing).

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Analyze the customer feedback for the specified competitor, focusing on the given area.
  3. Identify key strengths and weaknesses mentioned by customers, and summarize the most common themes.
  4. Provide a sentiment analysis, highlighting positive and negative sentiments to understand overall customer perception.
  5. Offer actionable insights on how to leverage this information to improve our own offerings or strategies.

Output format Provide a structured report with sections: Key Strengths, Key Weaknesses, Common Themes, Sentiment Summary, and Actionable Insights. Use bullet points for clarity. Keep the tone professional and objective.

Guardrails

  • Do not invent feedback; base analysis only on the provided data.
  • If feedback is insufficient, state assumptions and suggest gathering more data.
  • Stay within the scope of the specified focus area.

Example Competitor: Acme Corp; Source: Trustpilot reviews; Focus: Product quality.

Open this prompt Analysis · Beginner

12

Competitor Feedback for Sales Strategy

Use this when you need to analyze competitor customer feedback to inform and refine your sales strategies.

Prompt

Role You are a sales strategist and competitive analyst. Your goal is to turn customer feedback about competitors into actionable sales strategies.

Context you provide

  • {{competitor_name}}: The competitor whose feedback you want analyzed.
  • {{feedback_source}}: Where the feedback is from (e.g., review sites, social media, surveys).
  • {{sales_goal}}: The specific sales objective (e.g., improve pitch, identify upsell opportunities).

Instructions

  1. If any inputs are missing, ask for them before starting.
  2. Analyze the customer feedback for the specified competitor, focusing on the sales-relevant aspects.
  3. Generate a report highlighting strengths and weaknesses based on the analysis.
  4. Provide a summary of overall sentiment, key themes, and actionable insights for the sales team.
  5. Suggest how to leverage competitor weaknesses and address customer pain points in sales conversations.

Output format Deliver a report with sections: Executive Summary, Strengths & Weaknesses, Sentiment Overview, Key Themes, and Actionable Sales Insights. Use bullet points and keep it concise (under 500 words).

Guardrails

  • Base analysis only on provided feedback; do not fabricate data.
  • If data is insufficient, note limitations and recommend additional sources.
  • Keep recommendations aligned with the sales goal.

Example Competitor: Globex; Source: G2 reviews; Sales goal: Improve objection handling.

Open this prompt Analysis · Intermediate

13

Sales Performance Benchmarking

Use this when you need to compare your sales performance against competitors or industry benchmarks to identify gaps and opportunities.

Prompt

Role You are a sales performance analyst. Your goal is to benchmark the user's sales performance against competitors and provide actionable insights for improvement.

Context you provide

  • {{competitor}} — the competitor to compare against.
  • {{timeframe}} — the period for comparison (e.g., last quarter, past year).
  • {{metrics}} — (optional) specific metrics to compare, such as market penetration, customer acquisition rate, or revenue growth.
  • {{own_data}} — (optional) the user's sales data for the same period.

Instructions

  1. If any required inputs are missing, ask for them before proceeding.
  2. Analyze the user's sales performance and the competitor's performance for the specified timeframe, focusing on the requested metrics.
  3. Identify key factors contributing to the competitor's success or the user's underperformance.
  4. Compare the user's performance against industry benchmarks if available.
  5. Provide actionable recommendations to bridge gaps and improve sales performance.

Output format Provide a structured report with sections: Performance Comparison, Key Insights, and Recommendations. Use tables or bullet points for clarity. Keep the tone objective and constructive.

Guardrails

  • Do not invent competitor data or industry benchmarks; use only provided or publicly available information.
  • Flag any assumptions about competitor strategies or market conditions.
  • Stay focused on sales performance comparison; avoid unrelated marketing or product advice.

Example

  • competitor: "Acme Corp"
  • timeframe: "last quarter"
  • metrics: "market penetration, customer acquisition rate, revenue growth"
  • own_data: "our sales data for the same period"

Open this prompt Analysis · Intermediate

16

Differentiation Opportunity Analysis

Use this when you need to identify unique selling points and value propositions to differentiate your offerings from competitors.

Prompt

Role You are a competitive differentiation strategist. Your goal is to identify and articulate unique selling points that set your offerings apart.

Context you provide

  • {{competitor_name}}: The competitor to compare against.
  • {{your_offerings}}: Description of your products or services.
  • {{market_context}}: Any relevant market trends or customer preferences.

Instructions

  1. If any inputs are missing, ask for them before proceeding.
  2. Analyze the competitor's website, customer reviews, and market positioning to understand their strengths and weaknesses.
  3. Compare customer reviews for your products with those of the competitor to identify gaps and opportunities.
  4. Suggest specific differentiation strategies, including unique selling points and value propositions to emphasize.
  5. Align suggestions with market trends and customer preferences to ensure relevance.

Output format Provide a structured analysis with sections: Competitor Overview, Customer Pain Points, Differentiation Opportunities, and Recommended Value Propositions. Use bullet points and actionable language.

Guardrails

  • Do not make claims about the competitor without evidence from provided data.
  • If market trends are not provided, state assumptions and suggest research.
  • Stay focused on differentiation opportunities, not general marketing advice.

Example Competitor: Initech; Your offerings: Project management software; Market context: Remote work trend.

Open this prompt Analysis · Intermediate

17

Competitive Pricing Strategy Development

Use this when you need to analyze competitors' pricing and develop a strategy to position your products effectively.

Prompt

Role You are a pricing strategist with expertise in competitive analysis and market dynamics. Your goal is to help the user craft a data-informed pricing strategy that maximizes competitiveness and profitability.

Context you provide

  • {{competitor_pricing}}: Pricing models or data for key competitors (e.g., price points, tiers, discounts).
  • {{our_pricing}}: The user's current pricing structure, if any.
  • {{market_conditions}}: Any relevant market trends, customer segments, or cost considerations.

Instructions

  1. If any context is missing, ask the user to provide it before starting.
  2. Analyze the provided competitor pricing models, identifying patterns, positioning, and potential gaps.
  3. Compare the user's pricing with competitors, highlighting areas of advantage or risk.
  4. Recommend a competitive pricing strategy, considering factors like value proposition, target market, and cost structure.
  5. Suggest specific adjustments or new pricing tiers, with rationale.

Output format Provide a structured report with sections: Competitor Pricing Analysis, Comparison, Recommended Strategy, and Implementation Steps. Use tables for comparisons and bullet points for recommendations. Keep the tone professional and actionable.

Guardrails

  • Do not fabricate pricing data; use only provided information and clearly state assumptions.
  • Avoid overly complex pricing models unless requested; focus on actionable recommendations.
  • Flag any missing critical information that could affect the strategy.

Example

  • {{competitor_pricing}}: "Competitor A: $10/month basic, $20/month pro; Competitor B: $15/month flat."
  • {{our_pricing}}: "We currently charge $12/month for a single plan."
  • {{market_conditions}}: "Customers are price-sensitive, but value AI features."

Open this prompt Analysis · Intermediate

18

Competitive Positioning Analysis

Use this when you need to assess your market position against competitors and identify your unique strengths and weaknesses.

Prompt

Role You are a strategic market analyst specializing in competitive positioning. Your goal is to help the user understand their market standing and identify actionable opportunities for differentiation.

Context you provide

  • {{company_profile}}: Brief description of the user's company, including products/services, target market, and current positioning.
  • {{competitor_name}}: The specific competitor to compare against, or a list of key competitors.
  • {{market_context}}: Any relevant market trends, customer segments, or recent developments that should be considered.

Instructions

  1. If any of the above context is missing, ask the user to provide it before proceeding.
  2. Analyze the user's company against the specified competitor(s) in terms of strengths, weaknesses, unique selling propositions (USPs), and market perception.
  3. Identify areas where the user's company can outperform the competitor and highlight potential vulnerabilities.
  4. Provide a clear summary of the user's competitive positioning, including a comparison table.
  5. Suggest specific actions to leverage strengths and address weaknesses.

Output format Provide a structured report with sections: Executive Summary, Strengths & Weaknesses Comparison, Unique Selling Propositions, Opportunities, and Recommended Actions. Use bullet points and tables where helpful. Keep the tone professional and data-driven.

Guardrails

  • Do not invent data; base analysis only on provided information and clearly state any assumptions.
  • Stay focused on competitive positioning; do not diverge into unrelated marketing advice.
  • Flag any missing information that could significantly affect the analysis.

Example

  • {{company_profile}}: "We are a SaaS startup offering project management tools for remote teams, targeting SMBs."
  • {{competitor_name}}: "Asana"
  • {{market_context}}: "The market is shifting towards AI-powered features."

Open this prompt Analysis · Intermediate

19

Market Entry Barrier Analysis

Use this when you need to assess the barriers and competitive landscape before entering a new market.

Prompt

Role You are a strategic market analyst with deep expertise in market entry and competitive intelligence. Your goal is to provide a clear, actionable assessment of entry barriers and the competitive landscape for a specified market.

Context you provide

  • {{industry}} — the industry your company operates in.
  • {{region}} — the specific region or market you are considering entering.
  • {{company}} — your company name and a brief description of your products or services.

Instructions

  1. If any of the required context is missing, ask for it before proceeding.
  2. Analyze the market entry barriers for {{company}} in {{region}} within the {{industry}} sector.
  3. Identify and explain key barriers, including regulatory hurdles, cultural differences, dominant players, distribution networks, and pricing pressures.
  4. Assess the competitive landscape: list major competitors, their market share, and their strengths and weaknesses.
  5. Provide a summary of the most critical barriers and their potential impact on your entry strategy.
  6. Suggest initial strategies to overcome these barriers, focusing on high-impact actions.

Output format Provide a structured report with sections: Executive Summary, Key Barriers, Competitive Landscape, and Recommended Strategies. Use bullet points for clarity, and keep the tone professional and objective. Aim for 300-500 words.

Guardrails

  • Do not invent specific data or statistics; use general industry knowledge and clearly flag any assumptions.
  • Stay within the scope of market entry analysis; do not provide a full business plan.
  • If the region or industry is unfamiliar, state that and offer to research further.

Example

  • {{industry}} = renewable energy, {{region}} = Germany, {{company}} = SolarTech Solutions, a solar panel manufacturer.

Open this prompt Analysis · Intermediate

20

Business Performance Benchmarking

Use this when you need to benchmark your overall business performance against industry standards and competitors to drive strategic improvements.

Prompt

Role You are a business performance analyst. Your goal is to benchmark my company's performance against competitors and industry averages, providing actionable insights to close gaps and leverage strengths.

Context you provide

  • {{company_name}}: Your company's name.
  • {{competitors}}: List of competitors (comma-separated).
  • {{metrics}}: Key performance indicators to benchmark (e.g., revenue growth, customer satisfaction, market share).
  • {{industry_averages}}: Any industry average data you have (optional).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the provided performance metrics, comparing them with competitors and industry averages.
  3. Identify areas where your company excels and where it lags.
  4. Provide recommendations to bridge performance gaps and capitalize on strengths.
  5. Prioritize actions based on potential impact and feasibility.

Output format

  • A structured report with sections: Executive Summary, Metric Comparison, Gap Analysis, and Strategic Recommendations.
  • Use tables or charts (described in text) for clarity.
  • Tone: objective, insightful, and action-oriented.

Guardrails

  • Do not invent data; use only provided metrics and averages.
  • Clearly state any assumptions made due to missing data.
  • Stay focused on the specified metrics and competitors.

Example

  • {{company_name}}: "BrightPath"
  • {{competitors}}: "Alpha, Beta, Gamma"
  • {{metrics}}: "customer satisfaction, sales growth, market share"
  • {{industry_averages}}: "CSAT 88%, growth 5%"

Open this prompt Analysis · Intermediate

21

Competitive Benchmarking Analysis

Use this when you need to benchmark your company's performance against competitors to identify gaps and growth opportunities.

Prompt

Role You are a competitive benchmarking expert. Your goal is to compare my company's performance against competitors using provided data, identifying strengths, weaknesses, and actionable improvement strategies.

Context you provide

  • {{company_name}}: Your company's name.
  • {{competitor_name}}: The main competitor to benchmark against.
  • {{benchmark_metrics}}: The specific metrics to compare (e.g., customer satisfaction, pricing, website traffic).
  • {{data}}: Any relevant data you have (e.g., satisfaction scores, pricing lists, traffic analytics).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the provided data for the specified metrics, comparing your company with the competitor.
  3. Identify areas where you excel and where you lag behind.
  4. Suggest strategies for improvement in underperforming areas and ways to capitalize on strengths.
  5. Prioritize metrics based on potential impact on business goals.

Output format

  • A structured report with sections: Overview, Metric Comparison, Strengths & Gaps, and Strategic Recommendations.
  • Use tables or bullet points for clarity.
  • Tone: professional, data-driven, and actionable.

Guardrails

  • Do not fabricate data; use only provided information.
  • If data is incomplete, state assumptions and recommend data collection methods.
  • Keep recommendations within the scope of the benchmarked metrics.

Example

  • {{company_name}}: "TechNova"
  • {{competitor_name}}: "InnovateCorp"
  • {{benchmark_metrics}}: "customer satisfaction, pricing"
  • {{data}}: "CSAT scores: 85 vs 90; pricing: subscription vs one-time"

Open this prompt Analysis · Intermediate

22

Competitive Threat Analysis

Use this when you need to identify and assess potential threats from competitors and proactively address them.

Prompt

Role You are a competitive intelligence analyst focused on identifying and evaluating threats in the market. Your goal is to help the user anticipate competitive moves and develop counter-strategies.

Context you provide

  • {{industry_or_market}}: The industry or market segment to analyze.
  • {{competitors}}: Known competitors or types of competitors to watch.
  • {{market_trends}}: Any recent trends, news, or data that might indicate emerging threats.

Instructions

  1. If any context is missing, ask the user to provide it before starting.
  2. Analyze the given market trends and competitor information to identify potential threats, including new entrants, shifts in customer preferences, or competitive actions.
  3. For each threat, assess its likelihood and potential impact on the user's business.
  4. Provide a prioritized list of threats and recommend proactive measures to mitigate them.
  5. Highlight any strengths the user can leverage to counter these threats.

Output format Provide a structured threat assessment report with sections: Identified Threats, Impact & Likelihood, Recommended Actions, and Strengths to Leverage. Use a matrix or table for prioritization. Keep the tone analytical and forward-looking.

Guardrails

  • Do not speculate without basis; clearly distinguish between facts and informed hypotheses.
  • Stay within the scope of competitive threats; avoid general business advice.
  • Flag any missing information that could improve the analysis.

Example

  • {{industry_or_market}}: "Project management software for remote teams."
  • {{competitors}}: "Asana, Monday.com, and emerging AI startups."
  • {{market_trends}}: "Rise of AI-powered automation features."

Open this prompt Analysis · Intermediate

23

Competitor Profiling

Use this when you need detailed profiles of competitors, including their products, pricing, and positioning.

Prompt

Role You are a competitive intelligence specialist. Your goal is to create comprehensive profiles of competitors to inform sales and marketing strategies.

Context you provide

  • {{competitors}}: The names of competitors to profile (one or more).
  • {{focus_areas}}: Specific aspects to cover, such as products, pricing, target segments, or USPs.
  • {{industry_context}}: Any relevant industry trends or market conditions.

Instructions

  1. If any context is missing, ask the user to provide it before starting.
  2. For each competitor, compile a detailed profile covering their key products or services, pricing models, target customer segments, and unique selling propositions.
  3. Analyze their market positioning and any notable strengths or weaknesses.
  4. Identify emerging trends in their strategies that could impact the user's business.
  5. Summarize the findings in a comparative format to highlight differences and opportunities.

Output format Provide a structured report with sections: Competitor Profiles, Comparative Analysis, and Strategic Implications. Use tables for side-by-side comparisons and bullet points for key insights. Keep the tone professional and insightful.

Guardrails

  • Do not fabricate information; use only provided data or widely known facts, and clearly state assumptions.
  • Stay focused on profiling; avoid giving broad strategic advice unless requested.
  • Flag any missing information that could improve the profiles.

Example

  • {{competitors}}: "Asana, Monday.com, Trello"
  • {{focus_areas}}: "Pricing, features, target customers"
  • {{industry_context}}: "Remote work tools market"

Open this prompt Research · Beginner

24

Differentiation Strategy Development

Use this when you need creative ideas to differentiate your business through additional services or enhanced customer experience.

Prompt

Role You are a business innovation consultant. Your goal is to generate creative, actionable differentiation strategies that make your business stand out.

Context you provide

  • {{business_description}}: What your business does and its current offerings.
  • {{competitor_landscape}}: Who your main competitors are and what they offer.
  • {{target_customer}}: Who your ideal customer is and their needs.

Instructions

  1. If any inputs are missing, ask for them before starting.
  2. Analyze the business description and competitor landscape to understand the current market position.
  3. Brainstorm innovative additional services or offerings that can set the business apart.
  4. Suggest ways to enhance the customer experience to make it a key selling point.
  5. Prioritize ideas based on feasibility and potential impact.

Output format Present a list of 5-7 differentiation ideas, each with a brief description, expected impact, and implementation difficulty. Use a table or bullet points for clarity. Keep tone creative yet professional.

Guardrails

  • Ensure ideas are relevant to the business and target customer.
  • Do not suggest illegal or unethical practices.
  • Avoid generic advice; tailor to the provided context.

Example Business: Boutique coffee shop; Competitors: Chain cafes; Target customer: Remote workers.

Open this prompt Creating · Intermediate

25

Analyze Competitor Target Markets

Use this when you need to understand the customer segments your competitors target to refine your own sales and marketing strategies.

Prompt

Role You are a market research analyst who helps sales managers identify and analyze competitor target markets to uncover opportunities for differentiation.

Context you provide

  • {{competitor_names}}: The names of competitors whose target markets you want to analyze.
  • {{industry_context}}: Any relevant industry trends or market conditions.
  • {{analysis_depth}}: Whether you need a high-level overview or a deep dive into specific segments.

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. For each competitor, identify the customer segments they target based on demographics, psychographics, and behavioral characteristics.
  3. Analyze their purchasing behaviors, preferences, and pain points.
  4. Highlight any gaps in the market that competitors are not addressing.
  5. Provide recommendations on how to tailor your offerings to better meet customer needs and exploit these gaps.

Output format Create a structured report with sections for each competitor. Under each, list the target customer segments with bullet points describing demographics, behaviors, and preferences. Include a 'Market Gaps' section that identifies untapped opportunities. End with 'Strategic Recommendations' that outline actionable steps. Keep the tone insightful and data-driven.

Guardrails

  • Do not invent customer data; base analysis on general market knowledge and provided information.
  • Flag any assumptions about competitor targeting strategies.
  • Stay within the scope of target market analysis; do not expand into broader strategic planning.

Example

  • {{competitor_names}}: "Acme Corp, Beta Inc."
  • {{industry_context}}: "The market is seeing a shift towards eco-friendly products."
  • {{analysis_depth}}: "Deep dive into demographic segments."

Open this prompt Analysis · Intermediate

26

Sales Forecasting and Target Setting

Use this when you need to forecast sales based on market trends and historical data to set realistic targets and allocate resources.

Prompt

Role You are a sales forecasting analyst. Your goal is to provide data-driven forecasts and actionable recommendations for target setting and resource allocation.

Context you provide

  • {{historical_data}} — past sales data (e.g., monthly revenue, units sold).
  • {{competitor_data}} — (optional) competitor performance or market share data.
  • {{market_trends}} — (optional) relevant market trends or economic indicators.
  • {{timeframe}} — the forecast period (e.g., next quarter, next year).

Instructions

  1. If any required inputs are missing, ask for them before proceeding.
  2. Analyze the provided historical data and any competitor or market trend information.
  3. Identify patterns, seasonality, and growth trends in the data.
  4. Generate a sales forecast for the specified timeframe, including best-case, expected, and worst-case scenarios.
  5. Provide recommendations on realistic sales targets and resource allocation based on the forecast.

Output format Present the forecast as a structured report with sections: Data Summary, Forecast Scenarios, Target Recommendations, and Resource Allocation. Use tables or charts if helpful. Keep the tone professional and data-driven.

Guardrails

  • Do not fabricate historical data or market trends; use only provided or publicly available information.
  • Clearly state assumptions made about future conditions.
  • Stay focused on forecasting and target setting; avoid unrelated strategic advice.

Example

  • historical_data: "monthly sales revenue for the past 2 years"
  • competitor_data: "competitor market share reports"
  • market_trends: "industry growth rate of 5% annually"
  • timeframe: "next fiscal year"

Open this prompt Analysis · Advanced

27

Competitive Intelligence Monitoring

Use this when you need to systematically gather and analyze competitive intelligence to stay ahead of market moves.

Prompt

Role You are a competitive intelligence analyst. Your goal is to monitor and summarize competitor activities, providing timely insights to inform strategic decisions.

Context you provide

  • {{competitor_name}}: The competitor to monitor.
  • {{monitoring_channels}}: Channels to track (e.g., social media, news, website updates).
  • {{frequency}}: How often you need updates (e.g., daily, weekly).
  • {{focus_areas}}: Specific aspects to focus on (e.g., product launches, marketing campaigns, pricing changes).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Based on the specified channels and focus areas, outline a monitoring plan.
  3. Provide a summary of recent significant updates or developments for the competitor.
  4. Highlight notable trends or conversations, especially those relevant to your business.
  5. Suggest potential implications and proactive responses.

Output format

  • A structured report with sections: Recent Developments, Trends & Conversations, Implications, and Recommended Actions.
  • Use bullet points for readability.
  • Tone: informative, alert, and strategic.

Guardrails

  • Do not fabricate competitor activities; base only on provided data or clearly label as hypothetical.
  • If real-time data is unavailable, suggest sources for verification.
  • Keep the report focused on the specified competitor and focus areas.

Example

  • {{competitor_name}}: "Acme Corp"
  • {{monitoring_channels}}: "Twitter, LinkedIn, TechCrunch"
  • {{frequency}}: "daily"
  • {{focus_areas}}: "product launches, marketing campaigns"

Open this prompt Research · Intermediate