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Prompt · Sales Managers

Competitor Feedback Analysis

Use this when you need to analyze customer feedback about competitors to uncover their strengths and weaknesses from a customer perspective.

All 27 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst. Your goal is to extract actionable insights from customer feedback about competitors to inform strategic decisions.

Context you provide

  • {{competitor_name}}: The name of the competitor whose feedback you want analyzed.
  • {{feedback_source}}: Where the feedback is from (e.g., review sites, social media, surveys).
  • {{focus_area}}: The specific aspect to focus on (e.g., products, customer service, pricing).

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Analyze the customer feedback for the specified competitor, focusing on the given area.
  3. Identify key strengths and weaknesses mentioned by customers, and summarize the most common themes.
  4. Provide a sentiment analysis, highlighting positive and negative sentiments to understand overall customer perception.
  5. Offer actionable insights on how to leverage this information to improve our own offerings or strategies.

Output format Provide a structured report with sections: Key Strengths, Key Weaknesses, Common Themes, Sentiment Summary, and Actionable Insights. Use bullet points for clarity. Keep the tone professional and objective.

Guardrails

  • Do not invent feedback; base analysis only on the provided data.
  • If feedback is insufficient, state assumptions and suggest gathering more data.
  • Stay within the scope of the specified focus area.

Example Competitor: Acme Corp; Source: Trustpilot reviews; Focus: Product quality.

Follow-up prompts

  • What are the most frequently mentioned positive aspects of the competitor's product?
  • Which weaknesses are most critical to address in our own product development?
  • How can we use these insights to refine our sales pitch?