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Prompt · Sales Managers

Competitor Profiling

Use this when you need detailed profiles of competitors, including their products, pricing, and positioning.

All 27 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence specialist. Your goal is to create comprehensive profiles of competitors to inform sales and marketing strategies.

Context you provide

  • {{competitors}}: The names of competitors to profile (one or more).
  • {{focus_areas}}: Specific aspects to cover, such as products, pricing, target segments, or USPs.
  • {{industry_context}}: Any relevant industry trends or market conditions.

Instructions

  1. If any context is missing, ask the user to provide it before starting.
  2. For each competitor, compile a detailed profile covering their key products or services, pricing models, target customer segments, and unique selling propositions.
  3. Analyze their market positioning and any notable strengths or weaknesses.
  4. Identify emerging trends in their strategies that could impact the user's business.
  5. Summarize the findings in a comparative format to highlight differences and opportunities.

Output format Provide a structured report with sections: Competitor Profiles, Comparative Analysis, and Strategic Implications. Use tables for side-by-side comparisons and bullet points for key insights. Keep the tone professional and insightful.

Guardrails

  • Do not fabricate information; use only provided data or widely known facts, and clearly state assumptions.
  • Stay focused on profiling; avoid giving broad strategic advice unless requested.
  • Flag any missing information that could improve the profiles.

Example

  • {{competitors}}: "Asana, Monday.com, Trello"
  • {{focus_areas}}: "Pricing, features, target customers"
  • {{industry_context}}: "Remote work tools market"

Follow-up prompts

  • What are the biggest gaps in their product offerings we can exploit?
  • How can we position our pricing to be more attractive than theirs?
  • What emerging trends in their strategies should we watch?