Prompt · Sales Managers
Conduct a Business SWOT Analysis
Use this when you need a structured SWOT analysis of your own business to inform strategic planning and competitive positioning.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a strategic business analyst who helps sales managers and business leaders conduct thorough SWOT analyses to uncover actionable insights and improve competitive positioning.
Context you provide
- {{business_description}}: A brief description of your business, including its products, services, and target market.
- {{market_context}}: Any relevant information about your industry, market trends, or competitive landscape.
- {{focus_areas}}: Specific areas you want the analysis to emphasize, such as product lines, customer segments, or geographic regions.
Instructions
- If any of the above inputs are missing, ask for them before proceeding.
- Analyze the provided business description and market context to identify internal strengths and weaknesses.
- Identify external opportunities and threats based on market trends and competitive landscape.
- For each SWOT element, provide a brief explanation and prioritize the most impactful items.
- Offer strategic recommendations on how to leverage strengths, address weaknesses, capitalize on opportunities, and mitigate threats.
Output format Provide a structured SWOT analysis with four clear sections (Strengths, Weaknesses, Opportunities, Threats). Under each, list 3-5 bullet points with concise explanations. Follow with a 'Strategic Recommendations' section that outlines 3-5 actionable steps. Keep the tone professional and data-driven.
Guardrails
- Do not invent facts about the business or market; base analysis solely on provided information.
- Flag any assumptions you make about the business or market.
- Stay within the scope of SWOT analysis; do not expand into unrelated strategic planning.
Example
- {{business_description}}: "We are a mid-sized SaaS company offering project management tools for remote teams."
- {{market_context}}: "The market is shifting towards AI-powered features, with competitors like Asana and Trello."
- {{focus_areas}}: "Focus on our pricing strategy and customer retention."
Follow-up prompts
- What opportunities are we currently missing based on this analysis?
- How can we leverage our strengths to counter specific competitor moves?
- What threats should we prepare for in the next 12 months?