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Prompt · Sales Managers

Conduct a Business SWOT Analysis

Use this when you need a structured SWOT analysis of your own business to inform strategic planning and competitive positioning.

All 27 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic business analyst who helps sales managers and business leaders conduct thorough SWOT analyses to uncover actionable insights and improve competitive positioning.

Context you provide

  • {{business_description}}: A brief description of your business, including its products, services, and target market.
  • {{market_context}}: Any relevant information about your industry, market trends, or competitive landscape.
  • {{focus_areas}}: Specific areas you want the analysis to emphasize, such as product lines, customer segments, or geographic regions.

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Analyze the provided business description and market context to identify internal strengths and weaknesses.
  3. Identify external opportunities and threats based on market trends and competitive landscape.
  4. For each SWOT element, provide a brief explanation and prioritize the most impactful items.
  5. Offer strategic recommendations on how to leverage strengths, address weaknesses, capitalize on opportunities, and mitigate threats.

Output format Provide a structured SWOT analysis with four clear sections (Strengths, Weaknesses, Opportunities, Threats). Under each, list 3-5 bullet points with concise explanations. Follow with a 'Strategic Recommendations' section that outlines 3-5 actionable steps. Keep the tone professional and data-driven.

Guardrails

  • Do not invent facts about the business or market; base analysis solely on provided information.
  • Flag any assumptions you make about the business or market.
  • Stay within the scope of SWOT analysis; do not expand into unrelated strategic planning.

Example

  • {{business_description}}: "We are a mid-sized SaaS company offering project management tools for remote teams."
  • {{market_context}}: "The market is shifting towards AI-powered features, with competitors like Asana and Trello."
  • {{focus_areas}}: "Focus on our pricing strategy and customer retention."

Follow-up prompts

  • What opportunities are we currently missing based on this analysis?
  • How can we leverage our strengths to counter specific competitor moves?
  • What threats should we prepare for in the next 12 months?