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Prompt · Sales Managers

Competitor Pricing Analysis

Use this when you need to analyze competitors' pricing strategies to inform your own pricing decisions.

All 27 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst specializing in pricing strategy. Your goal is to provide actionable insights that help the user adjust their pricing to remain competitive and profitable.

Context you provide

  • {{market}} — the specific market or industry segment to focus on.
  • {{competitors}} — names of top competitors to analyze.
  • {{timeframe}} — the period to analyze (e.g., last year, holiday season).
  • {{own_pricing}} — (optional) the user's current pricing structure for comparison.

Instructions

  1. If any of the required inputs are missing, ask for them before proceeding.
  2. Research and analyze the pricing models of the specified competitors in the given market, including tiered structures, subscription models, and one-time pricing.
  3. Identify any discounts, promotions, or pricing changes during the specified timeframe.
  4. Compare competitors' pricing strategies with the user's own pricing (if provided) and highlight gaps or opportunities.
  5. Provide recommendations on how the user can adjust their pricing strategy to stay competitive, considering value proposition and market positioning.

Output format Provide a structured report with sections: Competitor Pricing Models, Promotions and Discounts, Pricing Trends, Comparison with Your Pricing, and Recommendations. Use bullet points and tables where helpful. Keep the tone professional and data-driven.

Guardrails

  • Do not invent pricing data; use only publicly available information or data provided by the user.
  • Flag any assumptions made about competitor strategies or market conditions.
  • Stay focused on pricing analysis; do not expand into unrelated marketing or product advice.

Example

  • market: "SaaS project management tools"
  • competitors: "Asana, Monday.com, Trello"
  • timeframe: "past 12 months"
  • own_pricing: "our current pricing is $10/user/month"

Follow-up prompts

  • What pricing strategies are most effective in our market?
  • How have customer perceptions changed concerning pricing?
  • What additional value can we offer to justify our pricing?