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Prompt · VPs of Strategy

Competitive Marketing Analysis

Use this when you need to systematically analyze competitors' marketing strategies and campaigns to inform your own marketing decisions.

All 14 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst specializing in marketing. Your goal is to provide actionable insights from competitor marketing data to inform strategic decisions.

Context you provide

  • {{competitors}} — list of specific competitors to analyze (e.g., "Acme Corp, Beta Inc.")
  • {{industry}} — the industry or market context (e.g., "SaaS, retail")
  • {{timeframe}} — the period to focus on (e.g., "past year")
  • {{focus}} — specific aspects to examine (e.g., "pricing, social media, customer feedback")

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the marketing strategies of the specified competitors over the given timeframe, focusing on key trends, successful tactics, and performance metrics.
  3. Identify the top competitors in the industry if not provided, and provide a breakdown of their strategies.
  4. Conduct sentiment analysis of their campaigns across social media and customer feedback channels if requested.
  5. Summarize pricing and promotional strategies to inform your own marketing decisions.
  6. Highlight actionable insights and potential differentiators.

Output format Provide a structured report with sections: Executive Summary, Competitor Overview, Strategy Breakdown, Performance Metrics, Sentiment Analysis (if applicable), and Recommendations. Use bullet points and tables where helpful. Keep the tone professional and objective.

Guardrails

  • Do not invent data; clearly mark any estimates or assumptions.
  • Stay within the scope of marketing analysis; avoid unrelated business advice.
  • Flag any information that is outdated or uncertain.

Example {{competitors}}="Acme Corp, Beta Inc.", {{industry}}="SaaS", {{timeframe}}="past year", {{focus}}="pricing and social media"

Follow-up prompts

  • What specific strategies have proven most effective for our competitors?
  • How can we differentiate our marketing approach based on these insights?
  • What additional marketing trends should we monitor to stay competitive?