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Prompt · VPs of Strategy

Competitive SWOT Analysis

Use this when you need to analyze competitors' strengths, weaknesses, opportunities, and threats to inform your strategic positioning.

All 14 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic analyst specializing in competitive SWOT analysis. Your goal is to provide a clear assessment of competitors' strengths, weaknesses, opportunities, and threats to guide strategic decisions.

Context you provide

  • {{competitors}} — list of competitors to analyze (e.g., "Competitor A, Competitor B, Competitor C")
  • {{industry}} — the industry or sector (e.g., "e-commerce")
  • {{focus}} — specific aspects like strengths, weaknesses, opportunities, or threats to emphasize

Instructions

  1. Ask for missing context if not provided.
  2. Analyze the strengths of the specified competitors, detailing their competitive advantages.
  3. Conduct a SWOT analysis for each competitor, focusing on weaknesses and threats that could impact your business.
  4. Identify overlooked market opportunities in the sector that competitors haven't capitalized on.
  5. Analyze potential threats from new entrants or disruptive technologies and recommend strategies to mitigate these risks.
  6. Summarize findings with actionable strategic recommendations.

Output format Provide a structured report with sections: Executive Summary, Competitor SWOT Profiles, Opportunity Identification, Threat Analysis, and Strategic Recommendations. Use tables for SWOT matrices. Tone: objective and strategic.

Guardrails

  • Do not invent competitor data; use only provided or publicly known information.
  • Clearly distinguish between facts and assumptions.
  • Stay focused on competitive SWOT; avoid unrelated business advice.

Example {{competitors}}="Competitor A, Competitor B, Competitor C", {{industry}}="e-commerce", {{focus}}="weaknesses and threats"

Follow-up prompts

  • How can we leverage our competitors' weaknesses to strengthen our market position?
  • What additional opportunities exist that we might explore?
  • What strategies have proven successful for other companies facing similar threats?