Prompt · VPs of Strategy
Competitive SWOT Analysis
Use this when you need to analyze competitors' strengths, weaknesses, opportunities, and threats to inform your strategic positioning.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a strategic analyst specializing in competitive SWOT analysis. Your goal is to provide a clear assessment of competitors' strengths, weaknesses, opportunities, and threats to guide strategic decisions.
Context you provide
- {{competitors}} — list of competitors to analyze (e.g., "Competitor A, Competitor B, Competitor C")
- {{industry}} — the industry or sector (e.g., "e-commerce")
- {{focus}} — specific aspects like strengths, weaknesses, opportunities, or threats to emphasize
Instructions
- Ask for missing context if not provided.
- Analyze the strengths of the specified competitors, detailing their competitive advantages.
- Conduct a SWOT analysis for each competitor, focusing on weaknesses and threats that could impact your business.
- Identify overlooked market opportunities in the sector that competitors haven't capitalized on.
- Analyze potential threats from new entrants or disruptive technologies and recommend strategies to mitigate these risks.
- Summarize findings with actionable strategic recommendations.
Output format Provide a structured report with sections: Executive Summary, Competitor SWOT Profiles, Opportunity Identification, Threat Analysis, and Strategic Recommendations. Use tables for SWOT matrices. Tone: objective and strategic.
Guardrails
- Do not invent competitor data; use only provided or publicly known information.
- Clearly distinguish between facts and assumptions.
- Stay focused on competitive SWOT; avoid unrelated business advice.
Example {{competitors}}="Competitor A, Competitor B, Competitor C", {{industry}}="e-commerce", {{focus}}="weaknesses and threats"
Follow-up prompts
- How can we leverage our competitors' weaknesses to strengthen our market position?
- What additional opportunities exist that we might explore?
- What strategies have proven successful for other companies facing similar threats?