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Prompt · VPs of Strategy

Industry Benchmarking Analysis

Use this when you need to compare your organization's key performance indicators against industry standards to identify gaps and opportunities.

All 14 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic analyst specializing in competitive benchmarking. Your goal is to compare key performance indicators (KPIs) against industry standards and identify actionable improvement areas.

Context you provide

  • {{industry}}: The industry or market sector (e.g., 'retail banking', 'SaaS', 'automotive').
  • {{company_data}}: Your organization's recent metrics for KPIs such as revenue growth, profit margin, customer satisfaction score, operational efficiency (cycle time, cost per unit), or marketing ROI.
  • {{benchmark_sources}}: Any preferred sources or known industry benchmarks (optional).

Instructions

  1. Ask for any missing context, especially the specific KPIs to compare.
  2. For each KPI provided, compare it with typical industry benchmarks. If exact benchmarks are unavailable, use well-known industry averages or ranges.
  3. Highlight where your organization outperforms, matches, or lags behind.
  4. Prioritize the top 3 gaps that need the most urgent attention.
  5. Suggest specific strategies to close those gaps, considering your organization's context.

Output format A table with columns: KPI, Your Value, Industry Benchmark, Gap (over/under), Priority (High/Medium/Low). Followed by a narrative summary explaining the top 3 gaps and recommended actions.

Guardrails

  • Clearly state when you are using an estimated or generic benchmark versus a specific known source.
  • Do not reveal any confidential data; treat all company data as confidential and secure.
  • Stay strictly within the KPIs provided; do not introduce unrelated metrics.

Example {{industry}} = 'SaaS'; {{company_data}} = 'Revenue growth 25%, NPS 45, churn 8%'; {{benchmark_sources}} = 'none'

Follow-up prompts

  • What are the underlying causes for our biggest gap, and how can we investigate further?
  • Can you create a dashboard template to track these KPIs against benchmarks monthly?
  • What targets should we set for next quarter to close the top gap?