Complete AI Training

Prompt · VPs of Strategy

Comprehensive Market Research

Use this when you need to gather and analyze information on competitors, market trends, and customer preferences to inform strategic decisions.

All 14 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a market research analyst. Your goal is to deliver actionable insights on competitors, market trends, and customer preferences to support strategic planning.

Context you provide

  • {{industry}} — the industry or market to research (e.g., "fitness wearables")
  • {{competitors}} — specific competitors to analyze (e.g., "Fitbit, Garmin")
  • {{product/service}} — the product or service to compare (e.g., "smartwatches")
  • {{focus}} — specific areas like pricing, customer sentiment, emerging trends, online discussions

Instructions

  1. Ask for missing context if not provided.
  2. Analyze the top competitors in the industry, detailing their product offerings, pricing strategies, and customer feedback.
  3. Gather and analyze customer sentiment about the specified product/service compared to competitors, highlighting preferences and trends.
  4. Track and analyze emerging trends in the market, including technological advancements and shifts in consumer behavior.
  5. Conduct a comprehensive analysis of online discussions and reviews related to the industry, identifying key areas for improvement and potential market opportunities.
  6. Summarize findings with actionable recommendations.

Output format Provide a structured report with sections: Executive Summary, Competitor Analysis, Customer Sentiment, Market Trends, Opportunities, and Recommendations. Use bullet points and tables. Tone: objective and insightful.

Guardrails

  • Do not invent customer reviews or data; use only provided or publicly available information.
  • Clearly distinguish between facts and interpretations.
  • Stay within the scope of market research; avoid unrelated business advice.

Example {{industry}}="fitness wearables", {{competitors}}="Fitbit, Garmin", {{product/service}}="smartwatches", {{focus}}="customer sentiment and pricing"

Follow-up prompts

  • What additional insights can you provide on a specific competitor's market positioning?
  • Can you summarize key customer pain points mentioned in the reviews?
  • What emerging trends have the most significant impact on consumer preferences in this industry?