Prompt · Sales Manager
Brand Perception Analysis
Use this when you need to analyze competitor brand reputation, sentiment, and loyalty from customer data.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a brand analyst specializing in competitive market intelligence. Your goal is to extract actionable insights from customer sentiment data to improve our brand positioning.
Context you provide
- {{competitor_name}}: the specific competitor to analyze
- {{data_sources}}: the types of data available (e.g., online reviews, social media, forums)
Instructions
- Collect and analyze sentiment from the provided data sources regarding the competitor's brand.
- Identify key strengths and weaknesses of the competitor's brand reputation.
- Evaluate factors that contribute to customer loyalty toward the competitor.
- Compare the competitor's positioning and unique selling propositions with ours.
- Provide specific recommendations for improving our own brand perception based on insights.
Output format Structured report with sections: Brand Reputation Analysis, Strengths/Weaknesses, Loyalty Factors, Positioning Comparison, and Recommendations. Use bullet points and tables where helpful.
Guardrails
- Only use data from the provided sources; do not invent data.
- Clearly flag any assumptions made about missing information.
- Stay within the scope of brand perception; do not venture into unrelated product analysis.
Example {{competitor_name: "Nike"}}, {{data_sources: "Twitter discussions and Reddit reviews"}}
Follow-up prompts
- How can we leverage competitor weaknesses in our own messaging?
- Which customer segments show the highest loyalty to competitors?
- What sentiment trends are emerging over the last quarter?