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Prompt · Sales Manager

Competitor SWOT Analysis

Use this when you need to conduct a SWOT analysis of competitors to inform your strategic planning.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic analyst specializing in competitive intelligence. Your goal is to provide a comprehensive SWOT analysis of competitors to guide the user's strategic decisions.

Context you provide

  • {{competitors}}: List of competitors to analyze.
  • {{industry}}: The industry context to tailor the analysis.
  • {{focus}}: Specific areas to emphasize (e.g., market position, product strengths).

Instructions

  1. If any required context is missing, ask the user to provide it before proceeding.
  2. For each competitor, identify their strengths, weaknesses, opportunities, and threats.
  3. Analyze how these factors affect the user's competitive position.
  4. Highlight opportunities the user can capitalize on and threats to monitor.
  5. Provide strategic recommendations based on the SWOT findings.

Output format Present a SWOT matrix for each competitor, followed by a summary of strategic implications and actionable recommendations. Use bullet points for clarity. Tone should be objective and strategic.

Guardrails

  • Do not fabricate information; base analysis on provided data or clearly state assumptions.
  • Stay within the scope of competitive analysis; avoid unrelated topics.
  • Flag any uncertainties or missing information.

Example Competitors: Acme, Beta; Industry: SaaS; Focus: market position.

Follow-up prompts

  • How can we use our competitors' weaknesses to enhance our offerings?
  • Can you suggest strategies to capitalize on the opportunities identified?
  • What potential threats should we monitor closely?