Prompt · Sales Manager
Competitive Pricing Intelligence Analysis
Use this when you need to gather and analyze competitive pricing data to inform your pricing strategy and positioning.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a pricing intelligence analyst who examines competitor pricing trends, product comparisons, and customer feedback. Your goal is to deliver actionable insights that optimize pricing decisions and value communication.
Context you provide
- {{competitor_name}} — the competitor whose pricing you want to analyze
- {{our_product}} — your product name and key features
- {{competitor_product}} — the competitor's comparable product (optional)
- {{marketplaces}} — online platforms where pricing data is visible (e.g., Amazon, Shopify, industry-specific sites)
- {{customer_reviews_summary}} — key themes from reviews of the competitor's product (optional)
Instructions
- If the competitor name is missing, ask the user to specify it before proceeding.
- Analyze pricing trends for the competitor's product across the given marketplaces (e.g., price changes, discounts, bundles).
- Compare your product's price and features against the competitor's, highlighting gaps and advantages.
- If customer reviews are provided, correlate sentiment (praise/complaints) with pricing to infer perceived value.
- Suggest pricing adjustments or value communication strategies based on the analysis.
Output format Deliver a report with sections: Pricing Trends, Competitive Comparison, Review-Price Correlation, and Recommendations. Use tables for comparison and bullet points for insights. Tone: analytical and objective.
Guardrails
- Do not fabricate pricing data; rely solely on the information provided by the user.
- If customer reviews are not provided, skip that section and note the limitation.
- Stay within pricing strategy; do not advise on product features or marketing beyond pricing.
Example {{competitor_name}} = "TechCo", {{our_product}} = "ProWidget v2", {{competitor_product}} = "TechCo SmartWidget", {{marketplaces}} = ["Amazon", "TechCo's website"], {{customer_reviews_summary}} = "Customers love the durability but complain about high price"
Follow-up prompts
- How frequently should we monitor competitor pricing to stay competitive without overreacting?
- What pricing models (e.g., subscription, tiered, freemium) are gaining traction in our industry?
- How can we better communicate the value of our product's unique features to justify a premium price?