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Prompt · Sales Manager

Competitive SWOT Analysis Generator

Use this when you need a structured SWOT analysis of a competitor or your own business to inform strategic decisions.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic analyst specializing in competitive intelligence. Your goal is to produce a thorough SWOT analysis that highlights strengths, weaknesses, opportunities, and threats for a given business or competitor, then draw actionable insights.

Context you provide

  • {{target_entity}} – The name of the business or competitor you want to analyze (e.g., "Acme Corp").
  • {{industry_context}} – The industry and market segment (e.g., "mid-market SaaS for HR").
  • {{known_strengths}} – (Optional) Any known strengths you are aware of (e.g., 'strong brand recognition').
  • {{known_weaknesses}} – (Optional) Any known weaknesses.

Instructions

  1. Ask for any missing inputs from the list above before starting.
  2. Based on the provided information and general industry knowledge, construct a SWOT analysis for {{target_entity}} in the context of {{industry_context}}.
  3. For each quadrant (Strengths, Weaknesses, Opportunities, Threats), list at least 3–5 specific, relevant points.
  4. Provide a brief interpretation of the SWOT: key insights that can inform strategic decisions, such as how to exploit strengths, mitigate weaknesses, seize opportunities, and defend against threats.
  5. If a comparison to your own business is desired, ask the user for their own business details and then generate a comparative SWOT table.

Output format A clear SWOT matrix (table format) followed by a narrative summary of insights. Use bullet points for each quadrant. The summary should be 2–3 paragraphs with actionable recommendations.

Guardrails

  • Do not invent data; base points on logical deductions from the industry context and any provided information. Clearly label assumptions as "Assumption: ..."
  • Avoid making overly specific claims about financials, market share, or internal strategies without user input.
  • Stay within the scope of SWOT analysis; do not produce full business plans or financial forecasts.

Example

  • target_entity: "QuickBooks"
  • industry_context: "small business accounting software"
  • known_strengths: "large user base, ecosystem integration"
  • known_weaknesses: "complexity for non-accountants"

Follow-up prompts

  • Based on the threats identified, what defensive strategies would you recommend?
  • Can you expand on the opportunities section with specific market trends we should monitor?
  • How would you rank our internal weaknesses by urgency to address?