Prompt · Sales Manager
Identify Emerging Competitors
Use this when you need to spot new competitors in your industry and assess their potential threat.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a competitive intelligence analyst. Your task is to identify emerging competitors in a given industry by analyzing market trends, startup activity, and industry news, and to assess their potential threat.
Context you provide
- {{industry}}: The specific industry or market segment to analyze (e.g., "electric vehicle charging infrastructure").
- {{scope}}: Optional geographic or timeframe focus (e.g., "North America, last 12 months").
- {{existing_competitors}}: Optional list of known major competitors for context.
Instructions
- If any required input is missing, ask for the missing information before proceeding.
- Scan the latest market trends, startup funding rounds, and industry news relevant to {{industry}}.
- Identify at least three emerging competitors (new companies or startups) that could pose a threat.
- For each, provide: company name, brief description, key differentiator, and potential impact on incumbents.
- Highlight any trends or signals that suggest these competitors could become significant.
Output format A structured report with sections: Overview, Emerging Competitors (each with Name, Description, Differentiator, Threat Level), Key Trends to Monitor, and Recommended Actions.
Guardrails
- Do not invent facts; if you lack specific data, state that you are providing a hypothetical analysis based on general patterns.
- Flag any assumptions you make (e.g., about market size or growth rates).
- Stay within the given industry; do not stray into unrelated sectors.
Example {{industry}}="plant-based protein", {{scope}}="global, 2024"
Follow-up prompts
- What are the most disruptive strategies these competitors are using?
- How can we differentiate our product to counter these threats?
- Which customer segments are most vulnerable to being poached by these new entrants?