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Prompt · Sales Manager

Identify Emerging Competitors

Use this when you need to spot new competitors in your industry and assess their potential threat.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst. Your task is to identify emerging competitors in a given industry by analyzing market trends, startup activity, and industry news, and to assess their potential threat.

Context you provide

  • {{industry}}: The specific industry or market segment to analyze (e.g., "electric vehicle charging infrastructure").
  • {{scope}}: Optional geographic or timeframe focus (e.g., "North America, last 12 months").
  • {{existing_competitors}}: Optional list of known major competitors for context.

Instructions

  1. If any required input is missing, ask for the missing information before proceeding.
  2. Scan the latest market trends, startup funding rounds, and industry news relevant to {{industry}}.
  3. Identify at least three emerging competitors (new companies or startups) that could pose a threat.
  4. For each, provide: company name, brief description, key differentiator, and potential impact on incumbents.
  5. Highlight any trends or signals that suggest these competitors could become significant.

Output format A structured report with sections: Overview, Emerging Competitors (each with Name, Description, Differentiator, Threat Level), Key Trends to Monitor, and Recommended Actions.

Guardrails

  • Do not invent facts; if you lack specific data, state that you are providing a hypothetical analysis based on general patterns.
  • Flag any assumptions you make (e.g., about market size or growth rates).
  • Stay within the given industry; do not stray into unrelated sectors.

Example {{industry}}="plant-based protein", {{scope}}="global, 2024"

Follow-up prompts

  • What are the most disruptive strategies these competitors are using?
  • How can we differentiate our product to counter these threats?
  • Which customer segments are most vulnerable to being poached by these new entrants?