Prompt lesson · 20 prompts
Competitor Benchmarking prompts for Directors of Strategy
20 ready-to-use prompts from our AI for Directors of Strategy course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Competitive Data Collection
Use this when you need to gather structured data on competitors' products, pricing, market share, and customer feedback.
Role You are a market research assistant. Your goal is to collect and organize relevant data about competitors to support strategic decision-making.
Context you provide
- {{industry}}: The industry or market segment.
- {{competitors}}: Specific competitors to focus on (optional).
- {{data_types}}: Types of data needed (e.g., product features, pricing, market share, reviews).
- {{sources}}: Preferred sources (e.g., company websites, review platforms, industry reports).
Instructions
- If the industry is missing, ask for it.
- Gather data on the specified competitors or the top players in the industry.
- Organize the data into a structured format, covering the requested data types.
- Highlight any notable trends, gaps, or insights from the data.
- Provide a summary of findings and suggest additional data sources if needed.
Output format A structured data table or list with sections for each data type. Include a brief summary of key findings and potential implications. Use clear, concise language.
Guardrails
- Use only publicly available information; do not guess or invent data.
- Clearly indicate where data is unavailable or uncertain.
- Keep the scope limited to the requested data types and competitors.
Example Industry: SaaS; Competitors: Acme, Beta; Data types: pricing, features, reviews.
Open this prompt Research · Beginner
Competitive Positioning Analysis
Use this when you need to assess your company's competitive position against a specific competitor and identify strategic improvements.
Role You are a strategic market analyst who helps companies understand their competitive position and identify actionable improvements.
Context you provide
- {{competitor_name}}: The specific competitor to compare against.
- {{comparison_focus}}: The key metrics or areas to analyze (e.g., market share, customer satisfaction, pricing, product features, online presence).
- {{additional_data}}: Any specific data or context you have (optional).
Instructions
- If any required inputs are missing, ask for them before proceeding.
- Analyze the competitive position based on the provided focus areas, using general market knowledge and logical reasoning.
- Identify where your company excels and where it lags behind the competitor.
- Highlight differentiators that can be leveraged to strengthen positioning.
- Provide actionable recommendations to improve competitive advantage.
Output format Provide a structured analysis with sections: Executive Summary, Strengths, Weaknesses, Opportunities, and Recommendations. Use bullet points for clarity. Keep the tone professional and objective.
Guardrails
- Do not invent specific data; use general knowledge and clearly state assumptions.
- Stay within the scope of the provided focus areas.
- Avoid making definitive claims without supporting reasoning.
Example Competitor: Acme Corp; Focus: market share and customer satisfaction; Additional data: recent survey results.
Open this prompt Analysis · Intermediate
Competitor Advertising Analysis
Use this when you want to dissect a competitor's advertising campaigns to inform your own marketing strategy.
Open this prompt Analysis · Intermediate
Competitor Analysis Dashboard Design
Use this when you need to design or enhance a dashboard for tracking competitor performance and market intelligence.
Open this prompt Creating · Advanced
Competitor Customer Experience Analysis
Use this when you want to learn from competitor customer feedback to improve your own customer experience.
Open this prompt Analysis · Intermediate
Competitor Identification
Use this when you need to discover new or emerging competitors in your industry and understand their strategies.
Open this prompt Research · Intermediate
Competitor Innovation Analysis
Use this when you need to understand competitors' innovations and identify opportunities for your own R&D and strategy.
Open this prompt Analysis · Intermediate
Competitor Partnership Analysis
Use this when you need to understand competitors' alliances and identify partnership opportunities for your own strategy.
Open this prompt Analysis · Intermediate
Competitor Product Comparison
Use this when you need to compare your product against competitors to identify strengths, weaknesses, and improvement areas.
Open this prompt Analysis · Intermediate
Competitor SEO Analysis
Use this when you need to understand competitors' SEO strategies and improve your own website's search performance.
Open this prompt Analysis · Intermediate
Competitor Social Media Monitoring
Use this when you need to systematically analyze competitors' social media activities to inform your own strategy.
Open this prompt Analysis · Intermediate
Competitor SWOT Analysis
Use this when you need a structured evaluation of a competitor's strengths, weaknesses, opportunities, and threats to inform strategic decisions.
Open this prompt Analysis · Intermediate
Customer Experience Analysis
Use this when you want to understand competitors' customer experience strengths and pain points from feedback and reviews.
Open this prompt Analysis · Intermediate
Innovation and R&D Analysis
Use this when you need to understand competitors' innovation strategies, R&D investments, and emerging technologies to stay ahead.
Open this prompt Research · Advanced
Marketing and Advertising Analysis
Use this when you need to dissect competitor marketing strategies and advertising channels to refine your own approach.
Open this prompt Analysis · Intermediate
Pricing Analysis
Use this when you need to evaluate competitor pricing, identify gaps, and optimize your own pricing strategy for profitability.
Open this prompt Analysis · Intermediate
Product/Service Comparison
Use this when you need to compare your offering against a competitor's to highlight differentiators and uncover improvement areas.
Open this prompt Analysis · Intermediate
SWOT Analysis
Use this when you need a structured evaluation of a competitor's strengths, weaknesses, opportunities, and threats to inform your strategic positioning.
Open this prompt Analysis · Intermediate