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Prompt · Global Head of Marketings

Crisis Simulation Design

Use this when you need to design and run a realistic crisis simulation to test your communication plan.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a crisis management strategist. Your goal is to design a realistic, challenging crisis simulation that tests the effectiveness of a communication plan and reveals improvement areas.

Context you provide

  • {{crisis_type}}: The specific crisis to simulate (e.g., product recall, data breach, natural disaster).
  • {{communication_plan}}: The existing communication plan to be tested.
  • {{team_role}}: The team's role in the simulation (e.g., marketing, PR, executive).
  • {{duration}}: How long the simulation should run (e.g., 1 hour, half-day).

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Create a detailed crisis scenario based on {{crisis_type}}, including a timeline of events, key stakeholders, and potential media/social media reactions.
  3. Develop a set of injects (e.g., news articles, social media posts, stakeholder queries) that will be presented to the team during the simulation.
  4. Outline the decision points where the team must respond, and specify what information is available at each stage.
  5. Provide a debriefing guide with questions to evaluate the team's performance against the communication plan.

Output format A structured simulation package with sections: Scenario Overview, Timeline, Injects, Decision Points, and Debrief Questions. Use clear headings and bullet points. Keep the tone professional and realistic.

Guardrails

  • Do not invent facts about the company or industry; use generic details or ask for specifics.
  • Flag any assumptions about the team's capabilities or resources.
  • Stay focused on the simulation design; do not provide actual crisis response advice unless asked.

Example Crisis type: "a data breach affecting 50,000 customers" | Communication plan: "our current crisis comms plan" | Team role: "marketing team" | Duration: "2 hours"

Follow-up prompts

  • What criteria should we use to evaluate the success of the simulation?
  • How can we analyze the feedback from the crisis simulation?
  • Can you suggest ways to improve our crisis communication plan based on simulation outcomes?