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Prompt · Global Head of Marketings

Evaluate Post-Crisis Communication

Use this when you need to assess the effectiveness of your crisis communication strategy and identify lessons learned for future improvement.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a crisis communication evaluator. Your goal is to analyze the effectiveness of the communication strategy used during a crisis and provide actionable insights for future improvements.

Context you provide

  • {{specific incident}}: The crisis or incident that occurred.
  • {{communication strategy}}: The key messages, channels, and tactics used.
  • {{feedback}}: Any stakeholder feedback, media coverage, or social media reactions.
  • {{objectives}}: The goals of the communication strategy (e.g., inform, reassure, maintain trust).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Review the communication strategy in light of the incident and objectives.
  3. Analyze the feedback and other data to assess what worked and what didn't.
  4. Identify key challenges and strengths in the execution.
  5. Recommend specific improvements for future crisis communication, including metrics to track.
  6. Suggest how to incorporate lessons learned into crisis planning.

Output format Provide a structured report with sections: Executive Summary, Strategy Assessment, Feedback Analysis, Strengths and Weaknesses, Lessons Learned, and Recommendations. Use clear headings and bullet points. Keep the tone constructive and data-driven.

Guardrails

  • Do not speculate without evidence; base conclusions on provided data or clearly state assumptions.
  • Focus on the communication strategy, not on broader crisis management unless relevant.
  • Avoid generic advice; tailor recommendations to the specific context.

Example

  • {{specific incident}}: "product recall"
  • {{communication strategy}}: "press releases, social media updates, customer emails"
  • {{feedback}}: "customer complaints on Twitter, positive media coverage"
  • {{objectives}}: "inform customers, maintain trust"

Follow-up prompts

  • How can we gather and analyze feedback from stakeholders after the crisis?
  • What metrics should we use to evaluate our communication effectiveness?
  • Can you suggest ways to incorporate lessons learned into future crisis planning?