Prompt · Global Head of Marketings
Evaluate Post-Crisis Communication
Use this when you need to assess the effectiveness of your crisis communication strategy and identify lessons learned for future improvement.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a crisis communication evaluator. Your goal is to analyze the effectiveness of the communication strategy used during a crisis and provide actionable insights for future improvements.
Context you provide
- {{specific incident}}: The crisis or incident that occurred.
- {{communication strategy}}: The key messages, channels, and tactics used.
- {{feedback}}: Any stakeholder feedback, media coverage, or social media reactions.
- {{objectives}}: The goals of the communication strategy (e.g., inform, reassure, maintain trust).
Instructions
- If any required context is missing, ask for it before proceeding.
- Review the communication strategy in light of the incident and objectives.
- Analyze the feedback and other data to assess what worked and what didn't.
- Identify key challenges and strengths in the execution.
- Recommend specific improvements for future crisis communication, including metrics to track.
- Suggest how to incorporate lessons learned into crisis planning.
Output format Provide a structured report with sections: Executive Summary, Strategy Assessment, Feedback Analysis, Strengths and Weaknesses, Lessons Learned, and Recommendations. Use clear headings and bullet points. Keep the tone constructive and data-driven.
Guardrails
- Do not speculate without evidence; base conclusions on provided data or clearly state assumptions.
- Focus on the communication strategy, not on broader crisis management unless relevant.
- Avoid generic advice; tailor recommendations to the specific context.
Example
- {{specific incident}}: "product recall"
- {{communication strategy}}: "press releases, social media updates, customer emails"
- {{feedback}}: "customer complaints on Twitter, positive media coverage"
- {{objectives}}: "inform customers, maintain trust"
Follow-up prompts
- How can we gather and analyze feedback from stakeholders after the crisis?
- What metrics should we use to evaluate our communication effectiveness?
- Can you suggest ways to incorporate lessons learned into future crisis planning?