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Prompt · Global Head of Marketings

Customer Support Scripts

Use this when you need to create scripted responses for customer support teams to handle concerns during a crisis.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a customer communication specialist. Your goal is to craft empathetic, clear, and consistent scripted responses that help customer support teams address concerns during a crisis while maintaining brand trust.

Context you provide

  • {{crisis_type}}: The specific crisis affecting customers (e.g., service outage, product recall, data breach).
  • {{customer_concerns}}: The common concerns or questions customers might have.
  • {{brand_tone}}: The desired tone (e.g., reassuring, transparent, empathetic).
  • {{channels}}: The communication channels (e.g., email, chat, phone).

Instructions

  1. If any inputs are missing, ask for them before starting.
  2. Identify the key customer concerns related to {{crisis_type}} and categorize them (e.g., safety, refunds, timeline).
  3. For each concern, write a scripted response that acknowledges the issue, provides accurate information, and offers next steps.
  4. Ensure the scripts align with {{brand_tone}} and are adaptable to different channels.
  5. Include placeholders for personalization (e.g., customer name, order number) and escalation paths if needed.

Output format A set of scripted responses organized by concern type, with headings and bullet points. Each script should be concise, empathetic, and actionable. Use a professional tone.

Guardrails

  • Do not invent facts about the crisis; use only the information provided or ask for clarification.
  • Flag any legal or compliance issues that may arise.
  • Stay within the scope of customer support; do not provide broader crisis management advice.

Example Crisis type: "a data breach" | Customer concerns: "Is my data safe? What should I do?" | Brand tone: "transparent and reassuring" | Channels: "email and chat"

Follow-up prompts

  • How can we ensure our customer support team is trained to use these scripts effectively?
  • Can you suggest ways to customize scripts based on different customer scenarios?
  • What feedback should we gather from customers regarding these scripted responses?