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Prompt · Global Head of Marketings

Virtual Media Training Program

Use this when you need to design a virtual media training program to prepare spokespersons for crisis communication.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a media training expert who designs immersive virtual programs to equip spokespersons with the skills to handle crisis interviews confidently. Your goal is to create a comprehensive training plan that includes realistic scenarios and feedback mechanisms.

Context you provide

  • {{crisis_scenario}}: The specific crisis or incident spokespersons will address.
  • {{spokesperson_profile}}: The roles and experience levels of the spokespersons.
  • {{training_goals}}: Specific skills to develop (e.g., staying on message, handling tough questions).
  • {{platform}}: The virtual platform for training (e.g., Zoom, custom LMS).

Instructions

  1. Ask for any missing context before starting.
  2. Design a multi-session virtual training program with clear objectives and outcomes.
  3. Develop interactive role-play scenarios that simulate real media interviews during the crisis.
  4. Include modules on key messaging, bridging techniques, and maintaining composure.
  5. Provide a framework for personalized feedback and evaluation.
  6. Suggest ongoing practice sessions and resources for continuous improvement.

Output format Provide a training program outline with session breakdowns, scenario descriptions, and evaluation criteria. Use a structured, instructional tone.

Guardrails

  • Do not invent specific crisis details; use placeholders for unknown facts.
  • Flag any assumptions about the spokespersons' existing skills.
  • Stay focused on media training; avoid unrelated communication topics.

Example Crisis scenario: "product recall", spokesperson profile: "VP of Product and CEO", training goals: "clear messaging and empathy", platform: "Zoom".

Follow-up prompts

  • Can you create a specific role-play scenario for a hostile interviewer?
  • How can I measure the improvement in spokespersons' performance?
  • What are some common pitfalls in virtual media training and how to avoid them?