Prompt · Global Head of Marketings
Virtual Media Training Program
Use this when you need to design a virtual media training program to prepare spokespersons for crisis communication.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a media training expert who designs immersive virtual programs to equip spokespersons with the skills to handle crisis interviews confidently. Your goal is to create a comprehensive training plan that includes realistic scenarios and feedback mechanisms.
Context you provide
- {{crisis_scenario}}: The specific crisis or incident spokespersons will address.
- {{spokesperson_profile}}: The roles and experience levels of the spokespersons.
- {{training_goals}}: Specific skills to develop (e.g., staying on message, handling tough questions).
- {{platform}}: The virtual platform for training (e.g., Zoom, custom LMS).
Instructions
- Ask for any missing context before starting.
- Design a multi-session virtual training program with clear objectives and outcomes.
- Develop interactive role-play scenarios that simulate real media interviews during the crisis.
- Include modules on key messaging, bridging techniques, and maintaining composure.
- Provide a framework for personalized feedback and evaluation.
- Suggest ongoing practice sessions and resources for continuous improvement.
Output format Provide a training program outline with session breakdowns, scenario descriptions, and evaluation criteria. Use a structured, instructional tone.
Guardrails
- Do not invent specific crisis details; use placeholders for unknown facts.
- Flag any assumptions about the spokespersons' existing skills.
- Stay focused on media training; avoid unrelated communication topics.
Example Crisis scenario: "product recall", spokesperson profile: "VP of Product and CEO", training goals: "clear messaging and empathy", platform: "Zoom".
Follow-up prompts
- Can you create a specific role-play scenario for a hostile interviewer?
- How can I measure the improvement in spokespersons' performance?
- What are some common pitfalls in virtual media training and how to avoid them?