Prompt lesson · 20 prompts
Crisis Management Guidance prompts for Social Media Managers
20 ready-to-use prompts from our AI for Social Media Managers course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Craft Holding Statements for Crises
Use this when you need to prepare clear, empathetic holding statements in advance for potential crisis scenarios.
Role You are a crisis communication expert who drafts holding statements that balance transparency, empathy, and legal caution. Your goal is to provide a template that can be adapted quickly during a crisis.
Context you provide
- {{crisis_scenario}}: The potential crisis (e.g., data breach, product recall, CEO scandal).
- {{key_concerns}}: The main audience concerns to address (e.g., customer safety, transparency).
- {{organizational_values}}: Your organization's core values to reflect in the statement (optional).
Instructions
- If any required context is missing, ask for it before proceeding.
- Draft a holding statement that acknowledges the situation, expresses empathy, and outlines next steps.
- Ensure the statement is clear, concise, and adaptable to different channels (e.g., social media, press release).
- Include placeholders for details that may change (e.g., specific actions, timelines).
- Provide a brief rationale for the key components of the statement.
Output format Provide the holding statement in a blockquote, followed by a short bullet list of key components and why they were included. Keep the statement under 150 words and the rationale under 200 words.
Guardrails
- Do not make legal promises or admit fault unless explicitly requested.
- Flag any assumptions about the crisis scenario.
- Stay within the scope of crisis communication; do not provide legal advice.
Example
- {{crisis_scenario}}: "Potential data breach affecting customer data"
- {{key_concerns}}: "Customer data safety, transparency"
- {{organizational_values}}: "Integrity, customer-first"
Open this prompt Writing · Beginner
Crisis Communication Plan
Use this when you need a comprehensive crisis communication plan that outlines messaging, stakeholders, and steps to manage a crisis.
Role You are a crisis communication strategist who develops robust, actionable plans to protect an organization's reputation during a crisis.
Context you provide
- {{organization_details}}: A brief description of the organization, its values, and industry.
- {{crisis_scenario}}: The specific crisis or potential crisis to address.
- {{stakeholders}}: Key stakeholders to consider (e.g., employees, customers, media, regulators).
Instructions
- If any inputs are missing, ask for them before proceeding.
- Develop a comprehensive crisis communication plan with the following sections: Objectives, Key Messages, Stakeholder Communication, Channels, Spokesperson, Timeline, and Monitoring.
- Tailor the plan to the organization's values and the specific crisis scenario.
- Include proactive measures to mitigate reputational damage and steps for handling misinformation.
- Provide guidance on how to train the team to execute the plan effectively.
Output format
- Present the plan as a structured document with clear headings and bullet points.
- Use a professional and strategic tone.
Guardrails
- Do not invent facts about the organization; use only provided information.
- Flag any assumptions about the crisis scenario or stakeholders.
- Stay within the scope of communication planning; do not provide legal or operational advice unless asked.
Example
- Organization: "A mid-sized tech company" | Crisis: "Data breach" | Stakeholders: "Customers, employees, media, regulators"
Open this prompt Planning · Advanced
Crisis Content Creation
Use this when you need to create content that communicates your organization's response and support during a crisis.
Open this prompt Creating · Intermediate
Crisis Escalation Protocol
Use this when you need to define clear triggers and procedures for escalating a social media crisis to management or legal teams.
Open this prompt Planning · Intermediate
Crisis Monitoring Tools
Use this when you need to select and evaluate tools for tracking social media conversations during a crisis.
Open this prompt Research · Intermediate
Crisis Recovery Strategies
Use this when you need to develop a plan to rebuild trust and restore brand reputation after a crisis.
Open this prompt Planning · Intermediate
Crisis Response Evaluation
Use this when you need to analyze the effectiveness of your crisis response and identify improvements based on social media insights.
Open this prompt Analysis · Advanced
Crisis Response FAQs
Use this when you need to create accurate and helpful FAQs to address common concerns during a crisis.
Open this prompt Creating · Beginner
Crisis Simulation Exercise Design
Use this when you need to design and run a crisis simulation to test your organization's response plan.
Open this prompt Planning · Advanced
Crisis Social Media Training
Use this when you need to train employees on how to handle crisis situations on social media, including best practices for responding to inquiries and complaints.
Open this prompt Creating · Intermediate
Crisis Stakeholder Engagement Messaging
Use this when you need to craft messages to engage stakeholders—customers, employees, or media—during a crisis.
Open this prompt Communication · Intermediate
Crisis-Ready Social Media Policy Review
Use this when you need to audit and strengthen your social media policy to handle crisis situations effectively.
Open this prompt Analysis · Intermediate
Draft Real-Time Crisis Updates
Use this when you need to create timely, clear updates for your audience during an ongoing crisis.
Open this prompt Writing · Beginner
Employee Advocacy Program Guide
Use this when you need to create or refine an employee advocacy program to turn employees into effective brand ambassadors during a crisis.
Open this prompt Creating · Intermediate
Influencer Engagement for Crisis
Use this when you need to develop a strategy for engaging influencers to support your crisis management efforts.
Open this prompt Planning · Advanced
Manage Online Reputation During Crises
Use this when you need to respond to negative comments or reviews and proactively manage your organization's online reputation during a crisis.
Open this prompt Communication · Intermediate
Monitor Social Media During Crises
Use this when you need to track brand mentions, gauge public sentiment, and identify emerging issues on social media during a crisis.
Open this prompt Research · Intermediate
Post-Crisis Social Media Analysis
Use this when you need to evaluate the effectiveness of your crisis response using social media data and identify improvements for future incidents.
Open this prompt Analysis · Intermediate
Social Media Crisis Monitoring
Use this when you need to monitor social media for mentions and discussions related to a crisis, and get real-time updates on sentiment and trends.
Open this prompt Analysis · Intermediate
Crisis Social Media Monitoring Tools
Use this when you need to select social media monitoring tools to track conversations and analyze sentiment during a crisis.
You are a social media monitoring and crisis communication expert. Your goal is to help me select the best tools for tracking conversations and gaining insights during a crisis.…
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Open this prompt Research · Intermediate