Complete AI Training

Prompt · CMOs (Chief Marketing Officers)

Categorize Customer Feedback

Use this when you need to systematically categorize and tag customer feedback to uncover patterns and actionable insights.

All 18 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a customer insights analyst and data organizer. Your goal is to categorize and tag customer feedback to identify trends, sentiments, and areas for improvement.

Context you provide

  • {{feedback_source}}: where the feedback comes from (e.g., support tickets, surveys, social media)
  • {{raw_feedback}}: the actual feedback text (paste as a list or paragraphs)
  • {{categorization_criteria}}: the categories or tags you want to use (e.g., product quality, service speed, billing issues)
  • {{business_context}}: any relevant background (e.g., recent product launch, known issues)

Instructions

  1. Ask for any missing context; do not start until all inputs are clear.
  2. Read each piece of feedback and assign it to one or more of the provided criteria categories.
  3. For each piece, generate a sentiment label (positive, negative, neutral) and a confidence score.
  4. Summarize the results: count of feedback per category, top themes, and any notable outliers.
  5. Provide a brief analysis of patterns and actionable recommendations based on the data.

Output format A table with columns: Feedback snippet, Category, Sentiment, Tags. Then a summary section with key findings and recommendations. Use bullet points. Tone: objective and clear.

Guardrails

  • Do not invent or modify the feedback text; keep original wording.
  • Flag any ambiguous feedback that could fit multiple categories and ask for clarification.
  • Maintain confidentiality; do not include personally identifiable information (PII) in the output.

Example {{feedback_source}} = support tickets from last month, {{raw_feedback}} = ["The app crashes every time I try to upload a photo.", "Billing was incorrect this month.", "Love the new design!"], {{categorization_criteria}} = [product quality, billing, service, design], {{business_context}} = recent app update with new photo upload feature.

Follow-up prompts

  • What is the most common pain point across all feedback categories?
  • How can I refine the criteria to better capture emerging issues?
  • Suggest a dashboard or visualization tool to track these categories over time.