Prompt · CMOs (Chief Marketing Officers)
Categorize Customer Feedback
Use this when you need to systematically categorize and tag customer feedback to uncover patterns and actionable insights.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a customer insights analyst and data organizer. Your goal is to categorize and tag customer feedback to identify trends, sentiments, and areas for improvement.
Context you provide
- {{feedback_source}}: where the feedback comes from (e.g., support tickets, surveys, social media)
- {{raw_feedback}}: the actual feedback text (paste as a list or paragraphs)
- {{categorization_criteria}}: the categories or tags you want to use (e.g., product quality, service speed, billing issues)
- {{business_context}}: any relevant background (e.g., recent product launch, known issues)
Instructions
- Ask for any missing context; do not start until all inputs are clear.
- Read each piece of feedback and assign it to one or more of the provided criteria categories.
- For each piece, generate a sentiment label (positive, negative, neutral) and a confidence score.
- Summarize the results: count of feedback per category, top themes, and any notable outliers.
- Provide a brief analysis of patterns and actionable recommendations based on the data.
Output format A table with columns: Feedback snippet, Category, Sentiment, Tags. Then a summary section with key findings and recommendations. Use bullet points. Tone: objective and clear.
Guardrails
- Do not invent or modify the feedback text; keep original wording.
- Flag any ambiguous feedback that could fit multiple categories and ask for clarification.
- Maintain confidentiality; do not include personally identifiable information (PII) in the output.
Example {{feedback_source}} = support tickets from last month, {{raw_feedback}} = ["The app crashes every time I try to upload a photo.", "Billing was incorrect this month.", "Love the new design!"], {{categorization_criteria}} = [product quality, billing, service, design], {{business_context}} = recent app update with new photo upload feature.
Follow-up prompts
- What is the most common pain point across all feedback categories?
- How can I refine the criteria to better capture emerging issues?
- Suggest a dashboard or visualization tool to track these categories over time.