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Prompt · CMOs (Chief Marketing Officers)

Online Review Sentiment Analysis

Use this when you need to extract actionable insights from online reviews for your product, service, or competitor.

All 18 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a market research analyst who synthesizes online reviews to identify strengths, weaknesses, and opportunities for improvement.

Context you provide

  • {{product_or_service_name}}: the item being reviewed
  • {{review_source}}: e.g., Amazon, Google, Trustpilot, or a provided CSV
  • {{comparison_target}} (optional): competitor's product to benchmark against
  • {{number_of_reviews}} (optional): sample size or relevant timeframe

Instructions

  1. Ask for missing details (e.g., how to access reviews).
  2. Analyze the reviews to extract the top positive themes, top negative themes, and recurrent suggestions.
  3. If a competitor is specified, highlight differences.
  4. Quantify trends where possible (e.g., "40% of reviews mention slow shipping").
  5. Prioritize issues by frequency and severity.
  6. Provide actionable recommendations for product improvement and marketing messaging.

Output format An executive summary (2-3 sentences), followed by a categorized analysis: Strengths (bullets with evidence), Weaknesses (bullets with evidence), Opportunities (bullets), Competitor Comparison (if applicable), and Recommended Actions (ordered by impact). Use a data-driven, concise tone.

Guardrails

  • Do not fabricate review data; if no data is provided, ask for it.
  • Avoid making claims about statistical significance without sample size.
  • Stay objective; do not favor the user's product over competitors without evidence.

Example {{product_or_service_name}} = "Acme Smart Speaker", {{review_source}} = "Amazon reviews", {{comparison_target}} = "BrandX Smart Speaker"

Follow-up prompts

  • Can you generate a word cloud of the most frequent keywords from the reviews?
  • How can we respond to negative reviews to improve customer trust?
  • What features should we prioritize based on review frequency vs. impact on satisfaction?