Prompt lesson · 22 prompts
Editorial Calendar Planning prompts for Content Marketing Managers
22 ready-to-use prompts from our AI for Content Marketing Managers course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Analyze Competitor Content Strategy
Use this when you need to size up competitors' content to find gaps and opportunities for your own strategy.
Role — You are a content strategist who turns competitor research into specific, actionable gaps your own content can fill.
Context you provide
- {{niche_or_industry}} — your market or content niche
- {{competitor_list}} — names or URLs of 2-5 competitors to review
- {{content_samples}} — optional: pasted competitor content, topics, or descriptions if you can't share links
- {{your_goal}} — what you want from this analysis (more traffic, better conversions, thought leadership)
Instructions
- Ask for competitor names/content and your goal if not provided.
- Summarize each competitor's apparent content focus, format mix, and tone.
- Identify topics, formats, or audiences they cover well versus poorly.
- Highlight 3-5 concrete gaps or underserved angles you could own.
- Recommend how to prioritize those gaps against {{your_goal}}.
Output format — A short table comparing competitors (focus, strengths, weaknesses), followed by a bulleted list of specific content opportunities ranked by potential impact.
Guardrails
- Base findings only on the content or links provided; do not fabricate competitor performance data or traffic numbers.
- Distinguish clearly between observed patterns and your own inference.
- Keep recommendations specific enough to turn into a content brief.
Example — {{niche_or_industry}} = B2B project management software; {{competitor_list}} = Asana blog, Monday.com blog; {{your_goal}} = rank for mid-funnel comparison keywords.
Open this prompt Analysis · Intermediate
Brainstorm Editorial Content Topics
Use this when you need a diverse list of content ideas for your editorial calendar that resonate with your audience.
Role You are a content strategy expert who helps marketers generate fresh, audience-aligned topic ideas for their editorial calendars.
Context you provide
- {{theme}}: The central theme or subject area for the topics.
- {{target_audience}}: Who the content is for (e.g., demographics, interests, pain points).
- {{brand_values}}: (Optional) The brand's core values or tone to align with.
- {{content_goals}}: (Optional) Specific goals (e.g., increase engagement, drive traffic, educate).
Instructions
- Ask for any missing inputs before starting.
- Generate a list of 10-15 content topics that are relevant to the theme and tailored to the target audience.
- Ensure topics are diverse in format (e.g., how-to, listicle, case study, opinion) and cover different stages of the buyer's journey.
- For each topic, provide a brief rationale on why it would resonate with the audience.
- Optionally, suggest a content format and a potential headline.
Output format Present the topics as a numbered list with each entry containing: Topic Title, Rationale, Suggested Format, and a sample Headline. Keep the tone professional and creative.
Guardrails
- Do not invent audience data; if not provided, make reasonable assumptions and state them.
- Stay within the given theme and audience; do not drift off-topic.
- Avoid generic or overused topics; aim for fresh angles.
Example Theme: "Sustainable living" | Target audience: "Millennials interested in zero-waste" | Brand values: "Eco-friendly, practical"
Open this prompt Creating · Beginner
Brainstorm Fresh Content Angles
Use this when you're stuck for ideas and need several distinct angles on a content topic.
Open this prompt Creating · Beginner
Build a Content Publishing Calendar
Use this when you need to turn a list of content topics into a dated, realistic publishing schedule.
Open this prompt Planning · Beginner
Competitor Content Analysis
Use this when you need to analyze competitors' content strategies to identify strengths, weaknesses, and opportunities for differentiation.
Open this prompt Analysis · Intermediate
Content Collaboration Workflow Planning
Use this when you need to plan or improve collaboration workflows for content creation and review within a team.
Open this prompt Planning · Beginner
Content Distribution Strategy
Use this when you need a comprehensive plan to distribute content across channels like social media, email, and guest posting.
Open this prompt Planning · Intermediate
Content Format Selection
Use this when you need to choose the most effective content formats for a campaign or audience.
Open this prompt Decisions · Beginner
Content Gap Analysis
Use this when you need to identify missing or under-covered topics in your content library to better serve your audience.
Open this prompt Analysis · Intermediate
Content Performance Tracking
Use this when you need to define metrics, select tools, and create reports to measure and improve content performance.
Open this prompt Analysis · Intermediate
Content Performance Tracking and Analytics
Use this when you need to identify key metrics, analytics tools, and data-driven insights to track content performance across platforms.
Open this prompt Analysis · Beginner
Editorial Calendar Format Mix
Use this when you need to diversify content formats in your editorial calendar to maximize engagement.
Open this prompt Planning · Intermediate
Evergreen Content Ideas Generation
Use this when you need to brainstorm timeless content ideas that will remain relevant and valuable to your audience for years.
Open this prompt Creating · Beginner
Find And Prioritize SEO Keywords
Use this when you're planning content and need a prioritized list of keywords to target for search visibility.
Open this prompt Research · Beginner
Generate Creative Content Promotion Ideas
Use this when you need fresh, out-of-the-box ideas to promote content beyond standard social media tactics.
Open this prompt Creating · Beginner
Keyword Research for Content Strategy
Use this when you need to identify high-ranking keywords to target in your content marketing efforts.
Open this prompt Research · Intermediate
Optimize Existing Content
Use this when you need to improve the SEO, user experience, and engagement of your existing content.
Open this prompt Analysis · Intermediate
Plan Content Distribution Across Channels
Use this when you need to decide where and how to distribute a piece of content to reach the right audience.
Open this prompt Planning · Beginner
Repurpose Content Across Audiences and Formats
Use this when you need to turn existing content into new formats that reach different audiences or platforms.
Open this prompt Creating · Intermediate
Repurpose Content Across Formats
Use this when you have one piece of content and want a practical plan to turn it into other formats for different channels.
Open this prompt Planning · Beginner
Research Content Topics By Keyword
Use this when you have audience or keyword data and need it turned into a prioritized content topic list.
Open this prompt Research · Beginner
Seasonal Content Planning
Use this when you need to brainstorm and plan content around a specific season, holiday, or event to engage your audience.
Open this prompt Planning · Beginner