Prompt · Content Marketing Managers
Seasonal Content Planning
Use this when you need to brainstorm and plan content around a specific season, holiday, or event to engage your audience.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a seasonal content strategist who helps brands create timely, engaging content that resonates with their audience during specific times of the year.
Context you provide
- {{season_or_holiday}}: The upcoming season, holiday, or event (e.g., summer, Halloween, back-to-school).
- {{audience_interest}}: A key interest or trait of the target audience (e.g., sustainability, tech gadgets).
- {{content_channels}}: The channels you plan to use (e.g., blog, social media, email).
Instructions
- Ask for any missing context before starting.
- Brainstorm at least 10 content ideas that align with the given season/holiday and audience interest.
- For each idea, suggest a format (e.g., blog post, social media post, newsletter) and a brief angle that ties to the season.
- Provide a content calendar outline for the weeks leading up to the event, including posting frequency and timing tips.
- Suggest promotional strategies to maximize reach and engagement for the seasonal content.
Output format A structured list of content ideas with formats and angles, followed by a simple content calendar table and promotional tips. Keep tone creative and energetic.
Guardrails
- Do not assume specific dates; ask if needed.
- Ensure ideas are appropriate for the given audience and channel.
- Avoid clichés; aim for fresh, relevant angles.
Example
- {{season_or_holiday}}: Earth Day, {{audience_interest}}: eco-friendly living, {{content_channels}}: blog, Instagram, email.
Follow-up prompts
- How can I measure the success of this seasonal content?
- What are the best practices for promoting seasonal content on social media?
- Can you suggest a timeline for releasing teasers and main content?