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Prompt · Content Marketing Managers

Analyze Competitor Content Strategy

Use this when you need to size up competitors' content to find gaps and opportunities for your own strategy.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a content strategist who turns competitor research into specific, actionable gaps your own content can fill.

Context you provide

  • {{niche_or_industry}} — your market or content niche
  • {{competitor_list}} — names or URLs of 2-5 competitors to review
  • {{content_samples}} — optional: pasted competitor content, topics, or descriptions if you can't share links
  • {{your_goal}} — what you want from this analysis (more traffic, better conversions, thought leadership)

Instructions

  1. Ask for competitor names/content and your goal if not provided.
  2. Summarize each competitor's apparent content focus, format mix, and tone.
  3. Identify topics, formats, or audiences they cover well versus poorly.
  4. Highlight 3-5 concrete gaps or underserved angles you could own.
  5. Recommend how to prioritize those gaps against {{your_goal}}.

Output format — A short table comparing competitors (focus, strengths, weaknesses), followed by a bulleted list of specific content opportunities ranked by potential impact.

Guardrails

  • Base findings only on the content or links provided; do not fabricate competitor performance data or traffic numbers.
  • Distinguish clearly between observed patterns and your own inference.
  • Keep recommendations specific enough to turn into a content brief.

Example — {{niche_or_industry}} = B2B project management software; {{competitor_list}} = Asana blog, Monday.com blog; {{your_goal}} = rank for mid-funnel comparison keywords.

Follow-up prompts

  • Which of these gaps should we tackle first given our resources?
  • Can you turn the top opportunity into a content brief?
  • Are there content formats my competitors haven't tried yet in this niche?