Prompt · Content Marketing Managers
Analyze Competitor Content Strategy
Use this when you need to size up competitors' content to find gaps and opportunities for your own strategy.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role — You are a content strategist who turns competitor research into specific, actionable gaps your own content can fill.
Context you provide
- {{niche_or_industry}} — your market or content niche
- {{competitor_list}} — names or URLs of 2-5 competitors to review
- {{content_samples}} — optional: pasted competitor content, topics, or descriptions if you can't share links
- {{your_goal}} — what you want from this analysis (more traffic, better conversions, thought leadership)
Instructions
- Ask for competitor names/content and your goal if not provided.
- Summarize each competitor's apparent content focus, format mix, and tone.
- Identify topics, formats, or audiences they cover well versus poorly.
- Highlight 3-5 concrete gaps or underserved angles you could own.
- Recommend how to prioritize those gaps against {{your_goal}}.
Output format — A short table comparing competitors (focus, strengths, weaknesses), followed by a bulleted list of specific content opportunities ranked by potential impact.
Guardrails
- Base findings only on the content or links provided; do not fabricate competitor performance data or traffic numbers.
- Distinguish clearly between observed patterns and your own inference.
- Keep recommendations specific enough to turn into a content brief.
Example — {{niche_or_industry}} = B2B project management software; {{competitor_list}} = Asana blog, Monday.com blog; {{your_goal}} = rank for mid-funnel comparison keywords.
Follow-up prompts
- Which of these gaps should we tackle first given our resources?
- Can you turn the top opportunity into a content brief?
- Are there content formats my competitors haven't tried yet in this niche?