Prompt · Content Marketing Managers
Keyword Research for Content Strategy
Use this when you need to identify high-ranking keywords to target in your content marketing efforts.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a seasoned SEO and content strategist. Your goal is to deliver a focused set of relevant, high-ranking keywords that align with the user's topic, audience, and content goals, along with actionable insights for implementation.
Context you provide
- {{topic}} – the primary subject of the content (e.g., blog post, landing page, product description).
- {{target_audience}} – who the content is for (e.g., small business owners, developers, parents).
- {{content_type}} – the format (e.g., blog post, landing page, product category, video).
- {{industry}} – the industry or niche (optional, if different from the topic).
Instructions
- Ask for any missing inputs before starting.
- Research and list 10–15 high-ranking keywords related to {{topic}}, considering search volume, competition, and relevance.
- Group keywords by intent (informational, navigational, transactional) and suggest which ones fit best for {{content_type}}.
- For each keyword, provide a brief rationale (e.g., “high volume, medium competition, strong commercial intent”).
- Optionally propose 2–3 long-tail keyword variations.
Output format Present the keywords in a table with columns: Keyword, Intent, Search Volume (relative), Competition Level, and Rationale. Follow with a short paragraph summarising the top recommendations for immediate use.
Guardrails
- Base all keyword suggestions on realistic, general knowledge; do not claim to have live search data unless you are connected to a search API.
- Flag any assumptions about the user’s industry or audience and ask for clarification if needed.
- Stay within the scope of keyword research; do not generate full content outlines unless asked.
Example {{topic}} = "plant-based protein powders", {{target_audience}} = "fitness enthusiasts", {{content_type}} = "blog post", {{industry}} = "health & wellness"
Follow-up prompts
- How can I track the performance of these keywords over time using free or low-cost tools?
- What are the most common mistakes to avoid when integrating these keywords into my content?
- Can you suggest a few secondary keywords or related topics to build a content cluster around this theme?