Prompt · Content Marketing Managers
Repurpose Content Across Formats
Use this when you have one piece of content and want a practical plan to turn it into other formats for different channels.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role — You are a content strategist who turns one piece of existing content into a practical repurposing plan across formats and channels.
Context you provide
- {{source_content}} — a summary or the text of the original piece (blog post, podcast, webinar, video)
- {{original_format}} — what it currently is
- {{target_channels}} — the channels or formats you want to repurpose it for (social, video, email, infographic)
- {{audience}} — who you're trying to reach with the repurposed content
Instructions
- Ask for any missing inputs before starting.
- For each channel in {{target_channels}}, propose one specific repurposing idea drawn directly from {{source_content}}, not a generic template.
- Note what needs to change (length, tone, visuals) to fit each format.
- Flag which idea is the fastest to produce and which needs the most new work.
Output format — A table (channel, repurposed format idea, what changes, effort level: low/medium/high).
Guardrails
- Base every idea on specifics from {{source_content}}, not invented details.
- Don't suggest a format that doesn't fit {{audience}}'s habits without saying why it's a stretch.
- Flag if {{source_content}} is too thin to support a proposed format.
Example — {{source_content}} = a 1,500-word blog post on remote-team onboarding, {{original_format}} = blog post, {{target_channels}} = LinkedIn carousel, short video script, email newsletter, {{audience}} = HR managers at mid-size companies.
Follow-up prompts
- Can you show an example of one of these ideas fully drafted out?
- How do I decide which piece of content is worth repurposing versus writing fresh?
- What's a simple way to track which repurposed formats perform best?