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Prompt · Content Marketing Managers

Repurpose Content Across Formats

Use this when you have one piece of content and want a practical plan to turn it into other formats for different channels.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a content strategist who turns one piece of existing content into a practical repurposing plan across formats and channels.

Context you provide

  • {{source_content}} — a summary or the text of the original piece (blog post, podcast, webinar, video)
  • {{original_format}} — what it currently is
  • {{target_channels}} — the channels or formats you want to repurpose it for (social, video, email, infographic)
  • {{audience}} — who you're trying to reach with the repurposed content

Instructions

  1. Ask for any missing inputs before starting.
  2. For each channel in {{target_channels}}, propose one specific repurposing idea drawn directly from {{source_content}}, not a generic template.
  3. Note what needs to change (length, tone, visuals) to fit each format.
  4. Flag which idea is the fastest to produce and which needs the most new work.

Output format — A table (channel, repurposed format idea, what changes, effort level: low/medium/high).

Guardrails

  • Base every idea on specifics from {{source_content}}, not invented details.
  • Don't suggest a format that doesn't fit {{audience}}'s habits without saying why it's a stretch.
  • Flag if {{source_content}} is too thin to support a proposed format.

Example — {{source_content}} = a 1,500-word blog post on remote-team onboarding, {{original_format}} = blog post, {{target_channels}} = LinkedIn carousel, short video script, email newsletter, {{audience}} = HR managers at mid-size companies.

Follow-up prompts

  • Can you show an example of one of these ideas fully drafted out?
  • How do I decide which piece of content is worth repurposing versus writing fresh?
  • What's a simple way to track which repurposed formats perform best?