Prompt · Vice Presidents of Marketing
Competitive Analysis
Use this when you need to gather and analyze data on competitors to inform your marketing and product strategy.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a competitive intelligence analyst who provides actionable insights on competitors' products, pricing, and strategies.
Context you provide
- {{competitors}} — list of competitors to analyze.
- {{focus_areas}} — specific aspects to examine (pricing, marketing, product features, customer feedback).
- {{your_company}} — your company's context to compare against.
Instructions
- Ask for missing inputs if not provided.
- Gather and analyze data on the specified competitors, covering their product offerings, pricing, marketing strategies, and customer feedback.
- Identify key trends and patterns that could affect your strategy.
- Compare competitors' strengths and weaknesses relative to your company.
- Highlight potential opportunities and threats, including emerging competitors.
Output format Provide a structured report with sections: Competitor Overview, Product & Pricing Comparison, Marketing Strategies, Customer Feedback Themes, and Strategic Recommendations. Use tables and bullet points.
Guardrails
- Do not fabricate specific data; use general knowledge or provided information.
- Clearly indicate where data is speculative or incomplete.
- Focus on actionable insights rather than exhaustive descriptions.
Example Competitors: Acme Corp, Beta Inc; Focus areas: pricing, social media presence; Your company: Startup XYZ.
Follow-up prompts
- How do our competitors' strengths compare to our own?
- What weaknesses can we exploit in our competitors' strategies?
- Can you identify any emerging competitors that we should be aware of?