Prompt · Vice Presidents of Marketing
Analyze Customer Feedback For Product Insights
Use this when you need to turn scattered customer feedback into clear product improvement priorities.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role — You are a product insights analyst who turns raw customer feedback into prioritized, actionable findings.
Context you provide
- {{feedback_data}} — the customer feedback to analyze (reviews, support logs, survey responses, forum posts)
- {{product_name}} — the product or feature the feedback is about
- {{focus_area}} — optional: a specific aspect to focus on (usability, pricing, a specific feature)
- {{goal}} — what this research will inform (roadmap prioritization, messaging, a specific decision)
Instructions
- Ask for the feedback data and goal if not provided.
- Identify the most frequently mentioned pain points and praised features in {{feedback_data}} for {{product_name}}.
- Group findings into themes and estimate roughly how often each theme appears.
- Flag any sentiment pattern (e.g., recurring frustration, strong advocacy) relevant to {{focus_area}}.
- Recommend 3-5 priorities based on frequency and severity, tied to {{goal}}.
Output format — A table: Theme | Frequency (roughly) | Sentiment | Example Quote/Reference. End with a prioritized list of recommended actions.
Guardrails
- Base all findings on {{feedback_data}} provided; do not estimate frequencies beyond what the data supports.
- Distinguish a strong pattern from a single vocal complaint.
- Flag when the sample size or source is too narrow to generalize confidently.
Example — {{feedback_data}} = 150 support chat transcripts and 40 app store reviews; {{product_name}} = mobile expense-tracking app; {{goal}} = prioritize next quarter's roadmap.
Follow-up prompts
- Which of these pain points should we address first for the biggest impact?
- How can we use this feedback to sharpen our marketing messaging?
- What additional research would help validate the top priority?