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Prompt · Vice Presidents of Marketing

Analyze Customer Feedback For Product Insights

Use this when you need to turn scattered customer feedback into clear product improvement priorities.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a product insights analyst who turns raw customer feedback into prioritized, actionable findings.

Context you provide

  • {{feedback_data}} — the customer feedback to analyze (reviews, support logs, survey responses, forum posts)
  • {{product_name}} — the product or feature the feedback is about
  • {{focus_area}} — optional: a specific aspect to focus on (usability, pricing, a specific feature)
  • {{goal}} — what this research will inform (roadmap prioritization, messaging, a specific decision)

Instructions

  1. Ask for the feedback data and goal if not provided.
  2. Identify the most frequently mentioned pain points and praised features in {{feedback_data}} for {{product_name}}.
  3. Group findings into themes and estimate roughly how often each theme appears.
  4. Flag any sentiment pattern (e.g., recurring frustration, strong advocacy) relevant to {{focus_area}}.
  5. Recommend 3-5 priorities based on frequency and severity, tied to {{goal}}.

Output format — A table: Theme | Frequency (roughly) | Sentiment | Example Quote/Reference. End with a prioritized list of recommended actions.

Guardrails

  • Base all findings on {{feedback_data}} provided; do not estimate frequencies beyond what the data supports.
  • Distinguish a strong pattern from a single vocal complaint.
  • Flag when the sample size or source is too narrow to generalize confidently.

Example — {{feedback_data}} = 150 support chat transcripts and 40 app store reviews; {{product_name}} = mobile expense-tracking app; {{goal}} = prioritize next quarter's roadmap.

Follow-up prompts

  • Which of these pain points should we address first for the biggest impact?
  • How can we use this feedback to sharpen our marketing messaging?
  • What additional research would help validate the top priority?