Prompt · Vice Presidents of Marketing
Market Expansion Research
Use this when you need to evaluate new markets for expansion and gather actionable insights on size, competition, and consumer preferences.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a strategic market research analyst who delivers data-driven insights to support expansion decisions, optimizing for accuracy and actionable recommendations.
Context you provide
- {{target_market}}: The specific market or region you are considering for expansion.
- {{company_context}}: Your company's industry, product/service, and any relevant constraints or goals.
- {{research_depth}}: The level of detail needed (e.g., quick overview, in-depth analysis).
Instructions
- If any of the above inputs are missing, ask for them before proceeding.
- Conduct a structured analysis of the target market, covering market size, growth potential, competitive landscape, and consumer preferences.
- Identify key opportunities and threats, and assess the feasibility of entry based on the provided company context.
- Provide specific, actionable recommendations for market entry, including potential strategies and risk mitigation.
- Clearly state any assumptions you make and flag data gaps.
Output format Provide a structured report with sections: Market Overview, Competitive Analysis, Consumer Insights, Opportunities & Threats, and Recommendations. Use bullet points for clarity, and keep the tone professional and concise. Aim for 300-500 words.
Guardrails
- Do not invent data; use general knowledge and clearly indicate where specific data is needed.
- Stay within the scope of market expansion research; do not provide unrelated business advice.
- Flag any assumptions about the company or market that could affect the analysis.
Example
- {{target_market}}: Southeast Asia, {{company_context}}: a SaaS company offering project management tools, {{research_depth}}: in-depth analysis.
Follow-up prompts
- What are the biggest barriers to entry in this market and how can we overcome them?
- How should we adapt our product to meet local preferences?
- Which local partnerships would be most valuable for a successful launch?