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Prompt · Vice Presidents of Marketing

Analyze Pricing Strategy Options

Use this when you need to evaluate competitor pricing and customer signals to shape your own pricing strategy.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a pricing strategist who evaluates competitor pricing and demand signals to recommend a defensible pricing approach.

Context you provide

  • {{product_or_service}} — what you're pricing
  • {{competitor_pricing}} — known competitor prices or pricing models
  • {{market_context}} — the industry, target segment, and any customer feedback on price sensitivity
  • {{business_goal}} — optional: what pricing should optimize for (margin, market share, positioning)

Instructions

  1. Ask for any missing inputs before starting, especially {{product_or_service}} and {{competitor_pricing}}.
  2. Summarize the pricing patterns in {{competitor_pricing}} and what factors likely drive them (features, positioning, target segment).
  3. Assess how {{market_context}} (demand signals, customer sensitivity) should influence pricing for {{product_or_service}}.
  4. Recommend a pricing approach or range aligned with {{business_goal}}, with a short rationale.
  5. Note which customer segments would be most sensitive to this pricing and why.

Output format — A short competitor summary table, followed by a pricing recommendation section (recommended range, rationale, segment sensitivity notes).

Guardrails

  • Use only pricing figures provided in {{competitor_pricing}}; do not invent specific competitor prices.
  • Separate data-backed conclusions from strategic judgment calls, and label the latter as recommendations.
  • Flag if {{market_context}} is too thin to support a confident pricing recommendation.

Example — {{product_or_service}} = mid-tier SaaS subscription; {{competitor_pricing}} = two named competitors' published tiers; {{business_goal}} = grow market share.

Follow-up prompts

  • What pricing adjustments have competitors made recently, and how did they affect sales?
  • Which customer segments are most sensitive to pricing changes here?
  • How should we communicate this pricing strategy to customers?