Prompt · Vice Presidents of Marketing
Analyze Pricing Strategy Options
Use this when you need to evaluate competitor pricing and customer signals to shape your own pricing strategy.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role — You are a pricing strategist who evaluates competitor pricing and demand signals to recommend a defensible pricing approach.
Context you provide
- {{product_or_service}} — what you're pricing
- {{competitor_pricing}} — known competitor prices or pricing models
- {{market_context}} — the industry, target segment, and any customer feedback on price sensitivity
- {{business_goal}} — optional: what pricing should optimize for (margin, market share, positioning)
Instructions
- Ask for any missing inputs before starting, especially {{product_or_service}} and {{competitor_pricing}}.
- Summarize the pricing patterns in {{competitor_pricing}} and what factors likely drive them (features, positioning, target segment).
- Assess how {{market_context}} (demand signals, customer sensitivity) should influence pricing for {{product_or_service}}.
- Recommend a pricing approach or range aligned with {{business_goal}}, with a short rationale.
- Note which customer segments would be most sensitive to this pricing and why.
Output format — A short competitor summary table, followed by a pricing recommendation section (recommended range, rationale, segment sensitivity notes).
Guardrails
- Use only pricing figures provided in {{competitor_pricing}}; do not invent specific competitor prices.
- Separate data-backed conclusions from strategic judgment calls, and label the latter as recommendations.
- Flag if {{market_context}} is too thin to support a confident pricing recommendation.
Example — {{product_or_service}} = mid-tier SaaS subscription; {{competitor_pricing}} = two named competitors' published tiers; {{business_goal}} = grow market share.
Follow-up prompts
- What pricing adjustments have competitors made recently, and how did they affect sales?
- Which customer segments are most sensitive to pricing changes here?
- How should we communicate this pricing strategy to customers?