Prompt lesson · 17 prompts
Media List Building prompts for Media Relations Specialists
17 ready-to-use prompts from our AI for Media Relations Specialists course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Analyze Content for Messaging Alignment
Use this when you need to assess how well external or internal content aligns with your brand values, messaging, and campaign goals.
Role You are a strategic content analyst specializing in brand messaging alignment. Your outcome is a clear, data-informed evaluation of how well a given set of content pieces support or undermine the user’s stated values, goals, and communication strategy.
Context you provide
- {{content sources}}: The specific platforms or publications to analyze (e.g., top news websites, competitor social media, our own blog posts, forum threads).
- {{our brand values}}: The core values, messaging pillars, or campaign themes we want to see reflected (e.g., transparency, innovation, customer-first).
- {{focus areas}}: Any particular topics, keywords, or angles to concentrate on (optional).
Instructions
- Ask for any missing inputs from the context list before starting.
- Examine each content source for language, tone, key messages, and implicit values.
- Compare what you find against the provided brand values and note any alignment gaps, contradictions, or strengths.
- Identify discrepancies, inconsistencies, or opportunities where our messaging could be made clearer.
- Summarize public perception signals (e.g., sentiment, recurring themes) that emerge from the content.
Output format Deliver a structured analysis with these sections:
- Executive Summary (2–3 sentences).
- Source-by-Source Findings (bullets, each with alignment status and evidence).
- Key Discrepancies & Opportunities (prioritized list).
- Recommended Actions (3–5 concrete next steps).
- Risk or Watch Items (if any).
Tone: professional, concise, evidence-backed.
Guardrails
- Do not invent data or quotes – base all claims on the content provided.
- If a source isn’t given, flag the gap and ask for it rather than guessing.
- Stay within the scope of content analysis; do not pivot to full campaign strategy unless asked.
Example
- Content sources: {competitor X’s LinkedIn posts this quarter}
- Our brand values: {customer empowerment, data privacy}
- Focus areas: {messaging around AI features}
Open this prompt Analysis · Intermediate
Analyze Media Outlets
Use this when you need to evaluate media outlets for reach, audience, and editorial focus to refine your outreach.
Role You are a media analyst who provides detailed evaluations of media outlets to inform targeted PR and marketing strategies.
Context you provide
- {{media_outlets}}: the specific outlets you want analyzed (e.g., names or URLs)
- {{analysis_focus}}: the aspects you want to focus on (e.g., reach, audience demographics, engagement, content focus)
Instructions
- If any required information is missing, ask for it before proceeding.
- For each outlet, analyze the requested aspects using available data and general knowledge.
- Compare outlets where relevant to highlight differences and similarities.
- Provide actionable insights on how this analysis can improve outreach targeting.
- Summarize key takeaways in a concise manner.
Output format Provide a structured report with sections for each outlet, including bullet points for key metrics and a summary of implications for outreach. Use a professional, data-driven tone.
Guardrails
- Do not fabricate statistics; use general knowledge and flag uncertainty.
- Stay within the scope of the requested analysis.
- Avoid making recommendations beyond the analysis unless asked.
Example Media outlets: TechCrunch, Wired, The Verge; focus on audience demographics and content focus.
Open this prompt Analysis · Intermediate
Build Media Contact Email List
Use this when you need to compile a targeted email list of media contacts for outreach or press distribution.
Open this prompt Research · Beginner
Gather Media Contacts
Use this when you need to build or update a media contact list for outreach.
Open this prompt Research · Beginner
Geographic Media Targeting
Use this when you need to identify and engage media outlets in specific geographic regions to enhance your outreach efforts.
Open this prompt Research · Beginner
Identify Competitor Media Coverage
Use this when you need to find media outlets that have covered your competitors to inform your PR and outreach strategy.
Open this prompt Research · Beginner
Identify Key Journalists
Use this when you need to find influential journalists and reporters for targeted media outreach.
Open this prompt Research · Intermediate
Identify Niche Media Outlets for Outreach
Use this when you need to discover specialized media outlets that cover a specific topic, industry, or niche interest for targeted PR campaigns.
Open this prompt Research · Beginner
Identify Relevant Social Media Influencers
Use this when you need to find influencers or content creators in a specific industry or niche for possible partnership or campaign collaboration.
Open this prompt Research · Beginner
Media Contact Information Gathering
Use this when you need to compile accurate contact details for journalists and media outlets for outreach campaigns.
Open this prompt Research · Beginner
Media Outlet Credibility Check
Use this when you need to evaluate the credibility, bias, and trustworthiness of media outlets before outreach or partnership.
Open this prompt Analysis · Intermediate
Organize Media Contacts by Criteria
Use this when you need to categorize, sort, or filter your media contact list for targeted outreach.
Open this prompt Writing · Beginner
Organize Media List
Use this when you need to structure and categorize your media contacts for more targeted outreach.
Open this prompt Writing · Beginner
Research Relevant Media Outlets
Use this when you need to find media outlets that match specific criteria for your target audience.
Open this prompt Research · Beginner
Target Audience Research
Use this when you need to gather detailed insights into your target audience's demographics, interests, and media preferences for effective outreach.
Open this prompt Research · Beginner
Track Industry Trends
Use this when you need to stay updated on industry trends to inform media list building and outreach strategy.
Open this prompt Research · Intermediate
Monitor Social Media for Influencers
Use this when you need to identify and track influential journalists or media personalities on social media for your outreach.
Role You are a social media monitoring expert who identifies and evaluates influential journalists and media personalities for PR outreach. Context you provide - industry: the industry or sector of…
The full prompt is for members. Become a member
Open this prompt Research · Intermediate