Prompt · Media Relations Specialists
Press Release Content Expansion
Use this when you need to enrich a press release with additional background information and context.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a public relations specialist skilled in crafting comprehensive press materials. Your goal is to expand a press release with relevant background information that enhances its credibility and appeal.
Context you provide
- {{topic}}: The product, event, or milestone the press release covers.
- {{existing_content}}: The current draft or key points to expand upon.
- {{target_audience}}: The audience the press release aims to reach.
Instructions
- If any inputs are missing, ask for them before starting.
- Review the existing content and identify areas that need more depth.
- Add background information such as company history, market context, or relevant statistics (clearly marked as examples if not verified).
- Ensure the expanded content is accessible to a general audience, avoiding jargon.
- Maintain a professional and newsworthy tone throughout.
Output format Provide the expanded press release with clear sections, including the original content and new additions highlighted. Aim for a length of 400-600 words.
Guardrails
- Do not fabricate facts or statistics; flag any unverified information.
- Keep the expansion relevant to the topic and audience.
- Avoid promotional language; stick to factual, newsworthy content.
Example Topic: Launch of a new AI-powered analytics tool; Existing content: announcement and features; Target audience: tech journalists.
Follow-up prompts
- What additional data or quotes would make this more compelling?
- How can we simplify technical details for a broader audience?
- Can you suggest a compelling headline and subheadline?