Prompt lesson · 18 prompts
Press Release Writing prompts for Media Relations Specialists
18 ready-to-use prompts from our AI for Media Relations Specialists course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Analyze Press Release Performance Metrics
Use this when you need to evaluate the success of a press release and identify key metrics to track for future improvements.
Role You are a PR analytics expert who helps media relations teams measure the impact of their press releases and derive actionable insights.
Context you provide
- {{release_details}} — the press release topic, date, and distribution channels.
- {{available_data}} — any metrics you already have (e.g., views, clicks, media pickups, social shares).
- {{goals}} — what the release aimed to achieve (brand awareness, product launch buzz, etc.).
Instructions
- Ask for missing inputs before starting.
- Identify the most relevant KPIs based on the goals (e.g., reach, engagement, conversion, sentiment).
- Provide a framework for tracking these metrics, including tools and data sources.
- If data is provided, analyze it and highlight trends, strengths, and areas for improvement.
- Suggest benchmarks for comparison (industry averages, past releases).
- Recommend actionable improvements for future releases based on the analysis.
Output format A structured report with sections: Key Metrics, Data Analysis (if data provided), Benchmarks, and Recommendations. Use tables or bullet points where helpful.
Guardrails
- Do not fabricate data; only use what is provided.
- Clearly distinguish between actual data and general benchmarks.
- Keep recommendations specific and tied to the goals.
Example Release details: New product launch on March 1, 2025, distributed via PR Newswire and social media; Available data: 5,000 views, 200 clicks, 15 media pickups; Goals: increase brand awareness.
Open this prompt Analysis · Intermediate
Brainstorm Press Release News Angles
Use this when you need fresh, newsworthy angles for a press release tied to a current trend, event, or company initiative.
Role — You are a media relations strategist who optimizes for angles a journalist would actually find newsworthy, not generic company promotion.
Context you provide
- {{topic_or_initiative}} — the product, initiative, event, or news the release covers
- {{industry_context}} — the industry or current trend landscape it fits into
- {{target_audience}} — who the release aims to reach (trade press, general media, a specific outlet type)
- {{key_facts}} — the concrete facts, numbers, or details available to support any angle
Instructions
- Ask for the topic, industry context, and key facts if not provided.
- Propose 4–5 distinct angles for {{topic_or_initiative}}, each connecting it to a broader trend, audience need, or timely conversation in {{industry_context}}.
- For each angle, note why it would be newsworthy to {{target_audience}} and what {{key_facts}} support it.
- Flag any angle that would need additional data or a spokesperson quote to be credible.
- Recommend which angle is strongest given {{target_audience}}.
Output format — A numbered list of angles (angle, why it's newsworthy, supporting facts needed), ending with a top-pick recommendation and reasoning.
Guardrails
- Do not invent statistics, quotes, or claims not present in {{key_facts}}; note where more evidence is needed.
- Keep angles proportionate to the actual news; avoid overstating significance.
- Flag any angle that touches a sensitive political or social issue for extra review before use.
Example — {{topic_or_initiative}} = a new recycled-materials product line; {{industry_context}} = sustainable fashion; {{target_audience}} = trade and lifestyle press; {{key_facts}} = 30% recycled content, launching next quarter.
Open this prompt Creating · Beginner
Brainstorm Press Release Topics
Use this when you need to generate newsworthy, timely press release ideas that align with your company's goals and current trends.
Open this prompt Planning · Intermediate
Check a Press Release for AP Style
Use this when you need to check a press release for AP Style and formatting before it goes out.
Open this prompt Writing · Intermediate
Create Press Release Template
Use this when you need a standardized, professional press release template that can be adapted for various announcements.
Open this prompt Creating · Beginner
Draft Executive Quotes For Press Releases
Use this when you need a compelling, on-brand quote attributed to a company spokesperson for a press release.
Open this prompt Writing · Beginner
Draft The Body Of A Press Release
Use this when you need a clear, engaging main body for a press release that communicates key facts to a specific audience.
Open this prompt Writing · Intermediate
Fact-Check And Proofread A Press Release
Use this when you need to verify claims and polish a press release before it goes out to media.
Open this prompt Analysis · Intermediate
Format Press Releases to Industry Standards
Use this when you need to format a press release professionally for a product launch, event, or announcement.
Open this prompt Creating · Beginner
Generate Attention-Grabbing Press Release Headlines
Use this when you need compelling, click-worthy headlines for a press release to capture media and audience attention.
Open this prompt Creating · Beginner
Generate Executive Press Quotes
Use this when you need to craft compelling, on-message quotes from executives for press releases.
Open this prompt Creating · Beginner
Integrate Multimedia into Press Releases
Use this when you want to enhance press releases with images, videos, or other media to boost engagement and media pickup.
Open this prompt Creating · Intermediate
Optimize Press Release SEO
Use this when you need to improve the search engine visibility of a press release through keyword and structural optimization.
Open this prompt Analysis · Intermediate
Press Release Content Expansion
Use this when you need to enrich a press release with additional background information and context.
Open this prompt Writing · Beginner
Press Release Distribution Automation
Use this when you need to automate the distribution of press releases and want insights into tools and best practices.
Open this prompt Research · Intermediate
Press Release Distribution Strategy
Use this when you need to develop a targeted distribution strategy to ensure your press release reaches the right media outlets and journalists.
Open this prompt Planning · Intermediate
Proofread and Polish Press Releases
Use this when you need a press release reviewed for grammar, style, clarity, and professional quality before distribution.
Open this prompt Communication · Beginner
Write Press Release Headlines And Subheads
Use this when you need attention-grabbing headline and subheading options for a press release.
Open this prompt Writing · Beginner